How to increase sales with Pinterest
Pinterest is one of the most popular social media among millennials: there are 110 million active users today, which represents 29% of total digital population. It’s an application that operates on web and mobile, with photo sharing features. But it’s more than just that. Most people go on Pinterest to find inspiration and ideas for their next buy. The network makes it very easy for businesses to increase sales with Pinterest, here is how you can take advantage of it.
1. Make a business page
Try not to use your personal page as your company page. This will avoid any confusion from your followers and your account will look more professional. Also, having a business page will give you the opportunity to take advantage of Pinterest analytics features. This way, you will know which pin brought more traffic to your website. As a result, you will be more prompt to adapt your content to your niche and increase sales with Pinterest.
2. Diversify your pins
As much as you want to promote your product/service, it’s better to keep your board diverse. Raise interest from your niche, by posting other things than your products. For example, if you are a shoe company, you can post pictures of outfits that would go well with the shoes you sell. This will make your board more interesting and inspiring. The idea here is to show that your product can be used and that you care about the needs of your audience. Don’t over pin too, you don’t want to overwhelm your followers with too much content, so pin wisely.
3. Use high quality images
Pinterest is a very visual platform, so make sure you use images that are appealing to the eye. Publish unique, high quality pictures that will make your followers want your picture on their board. Here is some advice that will make your images Pinterest friendly:
– Tall images are better, they get more space when people are scrolling down. Images on your product pages should ideally be at least 600 px.
– Warm tone images seem to be more popular on Pinterest: post reddish-orange to get more repins and increase sales with Pinterest
– Images without faces get 23% repins than those with face
– Light pictures are 20x more repined than dark pictures
4. Add a “Pin it” button on your website
Make sure to add a “Pin it” button on your products, on your website/blog. This way, if a visitor likes one of your products, it will guarantee that they can quickly track it back and buy it. It make things easier for your future consumer, it allowes them to visualize multiple products on their boards, without opening a gazillion web pages.
5. Think SEO friendly
From your username to your page description, you should optimize your Pinterest business page for search engines. Pinterest gives you the freedom to choose your own URL, so do it wisely. Don’t neglect the “about” section of your page: use your company keywords and put a link to your website in it. Also, multiply links to your website on your pins, for inbound links. Another SEO trick is to use hashtags in your pin description to make your pins more visible.
6. Use the “rich pins” option
This year, Pinterest added the rich pins options to make business owners increase sales with Pinterest. This is a feature that enables you to add product information to your pins, such as price and product availability, for example. The good thing is, the information is updated automatically so no need to change it every day. To use it, you must apply to Pinterest and have your website coded with the right meta tags.
Make sure you adapt all these tips to the particularities of your business, to increase your sales with Pinterest.