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Huawei is a Chinese company specialized in networking and telecommunications for operators, businesses and consumers.
The brand organized the “Huawei Geek’s Live” in Paris, in partnership with Le Journal du geek website. This event was created to gather geek culture lovers and high tech enthusiasts.

During that day, brands like Samsung, LG or SONY displayed their latest technological innovations to the public. In addition to discovering exclusive products, they were involved in fun activities. Huawei took the opportunity to do viral marketing while promoting their smartphones and smart watches. A ball pool was set up for the occasion, which aroused interest from attendees.

Here is how Huawei organized their viral marketing operation:

– A ball pool was set up for visitors

– The hashtag #HuaweiGeeksLive was strategically placed next to the pool

– A screen displayed a social wall with pictures of participants in the pool, thanks to the hashtag