Technology has always been a great contributing factor to the marketplace. In today’s business environment, technology has started to influence everything we do. If back then, we used pigeons, couriers, physical mail, and faxes to communicate business decisions, we now have the Internet, which gives us instant communication.
Because the technology happens to develop so quickly, – and yet it doesn’t give signs of stopping soon – the marketers of the present times are ought to pay attention. You should pay attention to the marketplace. It shifts from one day to another, and the newest technological breakthroughs are sparking new opportunities that today’s marketer can seize at any moment.
Let’s take a quick look on how technology creates opportunities that modern marketers can leverage through the use of today’s technology.
Distance & Language Has Become Less of a Barrier
The whole purpose of marketing is to capture a customer’s attention and direct him towards an offer. No matter what product/service you’re about to offer, you first need to make sure that your potential customer is properly exposed to your advertisement or promotion.
Nowadays, technology allows every non-English speaker to gain access to information from all over the world. Google Translate, for example, is one of the big game-changers.
Distance? It doesn’t exist as long as everyone can connect to a digital environment. With nowadays resources, you can build businesses online, connect with new people through different channels, and be a part of a “connected machine”.
Now – how can a marketer leverage that? Well, for starters, he should focus on discovering the most efficient ways in which he can expose his business in the most profitable ways. More often than not, new updates such as the Facebook Messenger Ad Placement possibilities will produce a “boom” in their earliest days.
Technology Makes Campaigns’ Automation and Scaling Easier
The development of technology facilitates the launch of new digital tools. These digital tools have very specific solutions for very specific problems and needs. For example, Dialogfeed is a complex yet simple-to-use software which allows you to develop a social wall for your website. You can aggregate Facebook and Twitter contacts and display live social feeds to whoever visits your website.
Google Analytics, which is a free tool, is improving each and every day. Throughout this platform, you can easily observe your platform’s performance through on-point statistics. Hubspot is an inbound marketing and sales management software that cuts off the jobs of many employees. It helps you deal with many aspects of a business, making your life easier.
I could go on and on, but my main point is not to show you marketing tools. It’s to make you understand that through these tools, you will be able to automate and scale your marketing activities much more efficiently. That’s all what technology is all about – it helps us work “smarter”.
Customer Service is More Personalized and Accurate
In today’s times, most customers expect to be treated with much professionalism. To compete in the marketplace (especially if the niche is competitive,) you must treat your customers with respect and patience. It pays off very well to be available to them 24/7, and that is really possible through the newest customer service software that even provides speech robots which will automatically interact with website visitors.
Robert Harvey, Business Development Manager from BestEssays shares his opinion regarding this matter:
“In case your business offers products which could be considered high-ticket, you can never expect to make good sales without offering the prospect a chance to speak directly to you. To best do so, use today’s advanced customer service tools and take your marketing and sales performance to the next level.”
The Internet Becomes Our Second Reality
Social media is huge right now. According to a 2017 statistic, over 2.46 billion individuals worldwide are currently using social networks on an active basis. Do you realize what that means? If only social media channels are flooded with 2.5 billion people, how do you think about the use of all the digital channels and environments?
There are billions of websites, blogs, and spots on the internet. Every day, new blogs are born, new pages, new videos, new articles, new everything. The Internet is always going to grow and expand, so a marketer’s job is to pay a lot of attention to how people use the internet.
There are a lot of ways in which you can keep track of target audience’s behavior. In order to promote and sell a product or service, have all the necessary resources (tools, strategies, funnels, and data) and know where your potential customers spend time at. Is it on Facebook? YouTube? Or maybe they prefer Pinterest?
Technology Continuously Stimulates the Development of New Resources
The technology continues to grow, and so will the digital environment. As already mentioned, with the fast speeds of technological breakthroughs , new digital tools will be born on a consistent basis.
As marketers, we should never fall behind. To ensure the best marketing performance, we should pay attention to the newest appearances in the software environment. If new trends, channels of promotions, and digital tools come up, we should pay attention to the solutions they offer.
If you can save 30 minutes of your day by simply implementing a new software in your working routine and activities, you’re doing online marketing the right way. Outsourcing a task or paying for a paid license doesn’t mean you’re losing money. In fact, many trade-offs will result in positive ROIs (Return on Investment)
A good part of these new technologies a social media related. Dialogfeed, can be a good example, as they offer a social wall solution that allows companies to aggregate all of their social media content and take advantage of it.
No matter what anyone would object, technology is leaving visible signs of change everywhere around the world. As we keep digging, exploring, and eventually…keep advancing, the whole digital marketplace is going to shift towards different “behaviors”.
The tools will keep solving new problems, the networks will keep providing more and better solutions, and the marketers should benefit from a large variety of choices and resources.
About the author:
Karen Dikson is a tech-minded entrepreneur and marketing expert from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. Her works have been published on HuffPost and other well-known