7 Tips for Efficient and Effective Content Curation
In its broadest form, content curation is any process that requires filtering and gathering of information before it could be served to people. When applied in content marketing, this term interprets the process of finding relevant and authentic information for a particular topic using online resources.
Web is a vast world of information. So, when you set your course to search content for a topic, you are left with a big question? Will this information serve my audience? This is where content curation draws a line and helps you pick the most appropriate information matching needs of your audience.With content curators; people have a reliable source to seek quality information.
For content marketers, curation is one of the many ways they can engage with their target audience and build trust.However, it takes time and efforts to find information that can matter to your audience and reinforce your credibility as a thought leader. To make the process more effective and efficient, you need to synchronize the following 7 experttips in your content curation strategy:
1.Make a Plan
To make your curation more audience-specific, you need to be particular about the likings of your viewership. To serve this purpose, you first need to have an idea of what content your viewership would want to consume from your curation list. Take into consideration the favorite subjects and areas of interests of your audience and then lay out a plan that could cater to needs of your audience.
Organization is a big part of a successful content curation. For content marketers, it is a way of staying in control of creation, development and sharing of content and it helps them to become more regular with their content marketing. To make this happen, you need to have a content organizational cycle of your curation activity that include frequency of posts, sharing schedules and time allocation for repurposing activities.
3.Take Help of Content Curation Tools
With availability of curation tools, it does not take much of your time to find and filter information that match with interests of your audience. Curata, Pinterest, Feedly and Paper.li are all productive tools that binds your content curation cycle and helps you do more in less time.
4.Curate a Mix of Content
Line up your content curation with variety of content forms. Do not just stick only to articles and rather mix your content plate with other types of content as well.People particularly love content with a visual appeal, for example images, videos, infographics and podcasts. Variety in content not only adds up spice in your curation but also helps you join bigger stream of content consumers.
5.Curate Relatable Content
To reinforce higher engagements, you need to curate content that is relatable to your particular group of audience. If you are positioning your brand to a specific country, you need to find out cultural, ethical and social ethos of the people living in that region and then curate contents that canpress their emotional buttons and prompt them to know more about your business.
6.Reinforce Your Authority
To become a strong voice in your industry, you need to bind all published and non-published content in your curation list. The body of your work in your curation list will validate your authority as an industry expert and it will help you leverage more from your content curation as more people want to seek your source for help.
7.Time Your Curation Activities
Timing influences outcomes of content marketing. A blog post published on right time can attract thousands of eyeballs, whilea well-timed tweet can generate a million retweets. Similarly, you need to time your curation activities on peak hours when your audience is highly active to make the most out of it.
Content curation is a time-demanding task.It comes with a list of endless responsibilities. To make it more organized and less painful, you need to follow the above-mentioned tips.
Christina is a content strategist in online writing firm. She specializes in devising and employing effective content marketing plan that empowers her to drive quality traffic, generate lead and make loyal customers. When she isn’t employing content marketing strategies, she enjoys sipping cappuccino while reading her favorite novels.