Why install a social wall on your website or homepage ?
5 reasons to integrate a social wall online :
The first step in any web acquisition strategy is the creation of a website. Then, the challenge is to make it known and social networks are one of the best ways today to generate traffic and visitors on your website. Today, we will answer a simple question: why use a social wall and add it to your website?
Let’s go !
Everything on your website
Social networks have quickly become a must have for companies to develop their brand image or a community.
Nevertheless, Facebook, Twitter or Linkedin remain short-lived information channels where your information must be seen and consumed at a precise time.
This flow information system needs is really demanding to be efficient.
Two reasons turn your website into the main element of your digital strategy :
- It’s complicated to manage the timing of the posts in an efficient way.
- The difficulty of proving the usefulness of social networks in terms of natural referencing.
Your website must be the central hub of your digital strategy and your acquisition actions. It is on your site that you will be able to really capitalize your actions to get an improved referencing by search engines. The natural referencing of your website is an aquired capital hard to lose.
The social wall is therefore the best way to answer your website visibility objective. You will simply be able to gather on your website all the information and interactions shared on the different social networks.
It’s also a good way to create content on your website with up-to-date and updated information in real time in order to generate visitors in both directions : from your website to social networks and from social networks to your website by posting articles from your blog for example.
Power for your brand image
Nowadays, social networks are known for their ability to buzz. They transmit information very quickly and massively to many users.
The creation of a brand image cannot be done today without social networks and to do so the social wall is a great solution.
Push your users to create content around your brands through an hashtag
Who better to talk about you, your products or services than your customers ?
Facebook or Instagram users love this type of content as opinions or feedbacks from customers are shared.
Use case :
Monki is a clothing brand for women aged between 15-24 years old that encourager their users to post their best pictures using “#monkistyle” to put themselves forward with the brand’s clothes.
The best pictures are obviously put forward on their social wall. A life-size product catalogue and customer testimonial.
What could be better ?
Create content yourself to set an example and then encourage your community to do the same by offering promotional codes, gifts to start the movement.
Boost the natural referencing of your website
The most important factors for the Google algorithm are the amount of visitors and the average time spent by each visitor. The social wall will help to improve these two key performance indicators (KPI).
Your social wall page must have a clear and precise design to highlight the information, so that it is pleasant to read and above all to navigate.
Internet users are quite demanding and want to find an information in less than 2 seconds.
Social walls push visitors to stay longer in order to navigate between the different shared information.
The social wall also aims to share your own content such as blog articles or guides to generate more visitors on your website, which is really beneficial to be well referenced on search engines.
Generate visitors from events in the physical world
With the rise of social networks, physical events like trade fairs has still the wind in its sails, particularly in B2B activities.
Many companies use « social walls » for their exclusive events to create interaction between the physical world and the web. You’ve probably also seen this trick in the live TV shows sharing an hashtag for the event.
Remember to explain how it works and how to use it properly. Participate in these posts or tweets and add links to your website whenever is possible. This technique will allow you to convert people present at the show or your event into visitors to your website.
Easy to integrate in your website
Adding a social wall to your website today is very simple.
No more need to code or call a web agency, online services allow to do it simply such as Dialogfeed social wall.
With a simple and beautiful design you will be able, by adding a piece of code in your page, to place a modern and efficient “social wall”.
In conclusion, why use a social wall ?
The social wall is atrendy tool allowing not only to increase the visibility of your website but also to build a strong brand image.
You don’t have any more excuses. Start today.
Share with us your experience as a user or website owner with the social wall directly in the comments.
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Try for yourself !
Aerticle by : Tsi Fei Chan
Co-founder of Orson.io