When you’re running a business, you only want what’s best for it. You constantly need to work on improvement and never let your guard down. Innovation, alertness, and consistency are the key to success. This is especially the case when it comes to your advertising strategy. Your marketing game needs to be spot on, or else you might be swept away by your competition.
Social media marketing has been the dominating form of marketing over the past couple of years. Still, we can’t help but wonder, is it still working the way it used to. If you have doubts about the power of social media marketing and need convincing just keep reading.
Here’s why social media marketing is still an effective method for your business.
1. Identify Niche-Specific Trends
Marketing is all about finding ways to reach your target audience. That means that you have to write about the things they’re currently interested in.
Staying updated and covering trending topics is not an easy task. Luckily, social media can help you do it.
You can use social media to monitor and define:
- buzzing topics
- popular events
- strong influencers
- trends within your niche
- popular hashtags
If you know what direction to head in, you’ll manage to advertise your business better. Social media is a great tool for identifying topics you should cover.
2. Build Brand Identity
Brand identity is another inevitable part of anyone’s online marketing strategy.
Your target audience needs to relate to your brand and attach certain emotions and characteristics to it. That means that your brand needs to be more personalized and closer to them.
Social media can help you build and promote your brand identity. You’ll do this by:
- using a specific style of writing
- using colors and fonts suitable for your brand’s personality
- sharing a specific type of content
- tackling important social issues
- standing for ideas and ideologies
You build your brand identity using social media to channel it. This way, your audience can grow to like you even more and start developing a deeper relationship with your brand.
This is an extremely valuable asset you have to employ.
3. Listen to Customer Feedback
Your business is there for your customers. That means that you have to build around their experience, wishes, and ideas.
Not everyone is willing to leave an online review or write a testimonial. However, many people leave social media feedback that you could track and use.
To get the valuable data from customers’ feedback, you need to:
- read their comments
- respond to DMs they send you
- keep track of the user-generated content they’re sharing
- analyze their experience
“Social media marketing can help you understand your audience better. It can give you the insight you need to change things for the better and satisfy the needs of your customers,” says Joshua Pearson, an editor at Pick The Writer.
4. Increase Organic Traffic
Without proper social media marketing, your organic traffic is limited to people already familiar with your brand. Loyal customers are not enough to keep your business going.
You need to work on reaching more, new people online.
Since there are nearly 3 billion active social media users globally, it’s clear that it’s a great place for reaching more people and increasing the organic traffic to your website. You should:
- create a social media post for every new blog post
- put the link to your website in your bio
- advertise special offers and discounts using social media
- create content for different demographics
- expand your reach
By making your content available on different social media platforms, you’re increasing your chances of being found by people unaware of your brand.
5. Build a Community
Social media marketing allows you to build a strong community of satisfied customers, who help increase your brand awareness.
People like to identify with the values your brand stands for. By using your products or receiving your services, customers show they’re proud advocates of your social viewpoints.
For example, your brand may be advocating:
- eco-friendly production
- equal rights
- female empowerment
By giving your customers something to be proud of, you’re creating a community of satisfied customers.
Within the community, your customers will talk to each other, share ideas and stories. This will further motivate more people to join the community and become a customer as well.
A strong message will create a strong community. Social media is ideal for gathering people around your brand and emphasizing the core values you try to nurture.
6. How to Improve Your Social Media Marketing?
Now that you know how important social media marketing is for your business, you might be wondering what are the ways for you to improve it.
You need to find ways to improve your social media marketing efforts every day, and you can do so by:
- track your success
Analyze the data and test different forms of content to see what works best. Keep track of the metrics and make improvements where necessary.
- use digital signage
Take control of your social media content by using a digital signage solution. Visit dialogfeed to see how it can improve visitors’ and clients’ experience
- use a social wall
Take all the benefit of the public content by using a social wall solution. Visit dialogfeed to see how it can improve your image and your business
- be creative
Work on innovation and always deliver something new. Use influencer marketing, giveaways, user-generated content, different content formats to attract more people daily.
Work on diversity and consistency. Write a marketing strategy for Instagram, Facebook, Twitter, and all the major social media platforms. Keep track of the results and never stop learning.
7. Monitoring on social media
Businesses of every size across every sector are suffering from the devastating economic impact of the pandemic. One in five small to medium-sized businesses in the UK won’t survive past August 2020. US minority-owned small businesses have been hit disproportionately hard and may face difficulties recovering.
Retail sales plunged a record 16.4% in April 2020, contributing to the closure of over 25,000 US retail stores this year, 60% of which will occur in malls. Governments across the world have allocated $13 trillion to help stabilize economies and boost regrowth.
As businesses begin to look towards rejuvenation, social media monitoring, and media market research has become an increasingly dependable solution to accelerate recovery and align their marketing strategies with new customer behaviors and changing data sources.
As you can see, social media marketing is still going strong. Without it, you can’t go very far with your business. It’s essential and inevitable, there’s no question about it.
The above list answers the question we’ve kicked this off with. Invest in your social media marketing strategy. It’s worth the effort.