• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Event – Webinar
    • Live Event
    • Webinar / Meeting
  • Services
  • Blog
  • en
    • fr
  • Log in
  • Free Trial

Why organize an Instagram contest ?

Why organize an Instagram contest ?

By JB | Blog, Event, Hashtag, Instagram, Social wall | Comments are Closed | 21 December, 2014 | 0
Share
Tweet

In this article we are analyzing why organize an Instagram contest and how to benefit from user generated content (UGC – User Generated Content).

orhaniser-concours-instagram

More informations about UGC : How to boost your sales with UGC ?

Organize an Instagram contest is becoming the “IT-method”…

Why is it useful to organize an Instagram contest via hashtag

Why “IT” ? Because it works and is meaningful…

…ONLY IF : you created an environment REALLY encouraging people to play: storytelling, fun, gains, etc.

Why it works ?

Because users are fully active and then involved.

Encouraging and nurturing User Generated Content, beyond the potential budget economy on contents generation, is above all the most  “web social friendly” approach you can have.

Web social DNA is deeply linked to interaction, sharing, co-building & collaboration.

Nevertheless, advertisers may benefit from this approach for their own purposes in an opportunistic way.

But at the end, public social actions can’t be qualified as not true or sincere. Me, as user, shares only what I chose to share. This is the truly great strength of UGC : whatever is the sales reason linked with my share, this is my choice and it shows itself a relative neutrality increasing its caution power : the caution from someone you know, even far, is stronger than a branded or corporate message.

The organisation on an Instagram contest implies typically “calibrated” items to meet success (if the viral mecanism is well designed). We don’t have a magic solution but here are 3 good ideas:

  • Proximity : with your activity, image, products/services… but also with your target
  • Originality of concept. At least adapt what you benchmarked to YOUR DNA.
  • Useful : for players or other. The more useful, the more implication you got.

You have to ask your communauties a double effort of implication :

  • Create
  • Make viral

It is hard to obtain this double effort from a user who is by nature very flighty and not much concentrated. Let’s go back to the implication notion around UGC :

  • if I see a branded information, I may share… maybe
  • if I co-build this information, I may share… surely

The entry barrier at any Instagram contest is then your implication capacity, to get users to create content for you.

If you manage to encourage people to play, you will succeed to make viral.

We live in a world where values are exchanged: you have to increase the interest strength of your game to assure that your target audience makes efforts.

You should be in an empathy approach : “if I see this game on the web, will I play ? “ If no, why ? (go back to beginning) If yes, why ? (How make things better ?).

Eurodisney example with “Toutes des Princesses”

For example, Eurodisney did a contest on #toutesdesprincesses (also on Facebook & Twitter). For each 10th shared photo with hashtag, a little child assisted by a French NPO will be invited “to experience a fairy day in the park”.

This game is engaging and has Disney’s DNA :

  • Proximity
  • Originality
  • Creativity
  • Public purpose

(With a good touch of positive nostalgy for Mothers)… This is worthy !

Ideal to generate a healthy communauty implication.

We are here in the heart of key concepts :

  • picture marketing experience
  • its application as active user experience
  • the image co-building with a community (link Eurodisney with the idea everyone has about princess)

… Eurodisney only just has to optimise the presentation of the contest with an integration of a aggregation support of UGC. For example it may be this one (this is a call to action for d’Eurodisney Community Manager ;) ) :

Facebook, Twitter, Instagram, Youtube, RSS Social Wall By Dialogfeed

Share
Tweet
No tags.

Related Post

  • Comment rendre les réunions efficaces en temps de COVID ? 

    By JB | Comments are Closed
    Share
    Tweet

    Depuis le début de la crise sanitaire, le télétravail a été massivement adopté par les entreprises pour continuer à travailler à distance. Tous les spécialistes parlent de changement durable : si, une fois la crise terminée,Read more

    Share
    Tweet
    Depuis le début de la crise sanitaire, le télétravail a été massivement adopté par les entreprises pour continuer à travailler à distance. Tous les spécialistes parlent de changement durable : si, une fois la crise terminée,Read more

  • social wall media marketing during covid19

    Why Do Companies Need to Communicate on Social Media During a Crisis?

    By JB | Comments are Closed
    Share
    Tweet

    When a company is facing a crisis, silence is never the answer. Averting your eyes from the troubles can only do you damage. You need to provide support to people as they are trying toRead more

    Share
    Tweet
    When a company is facing a crisis, silence is never the answer. Averting your eyes from the troubles can only do you damage. You need to provide support to people as they are trying toRead more

  • The Metrics Factory & Saas Advisor lancentSocial Room Inside

    By JB | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    The Metrics Factory & Saas Advisor lancent “Social Room Inside”, premier panorama des social rooms.   Depuis 10 ans, nombreux sont les annonceurs qui ont décidé de centraliser leurs équipes social media et les technologiesRead more

  • Best SEO trends 2021

    By JB | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Search engine optimization (SEO) is a viable method to draw in consumers to your online platforms — on the off chance that you use it right. Web optimization is continually developing, and keeping steady overRead more

  • Unique Event Digital Marketing Ideas

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Nowadays, events are considered insignificant without marketing. Digital marketing has become mandatory for events and businesses. Here we shall discuss a few of the unique digital marketing ideas which you adopt for the arrangement ofRead more

  • Socialisez enfin votre site web grâce au Pink Friday !

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Profitez du Pink Friday pour socialiser votre site web !!!Bonjour !Cette année 2020 sera bel et bien l'année de tous les changements y compris la date du Black Friday qui officiellement devait être le 28Read more

  • Votre e-boutique click & collect sous 48h pour 1€ !

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Votre site web click & collect pour 1€ !!!Cher.e.s fleuristes & marchand.e.s de bonheur ! 65% des français achètent sur internet, 34% des commerçants seulement ont un site internet !? Et encore, bien souvent justeRead more

  • How socialfeed widget affects your website’s rank

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Social media platforms form an integrated part of socializing and business marketing. Using social feed widgets is a crucial part of reaching followers for websites. But what’s a social feed widget? This innovative little toolRead more

Use cases

  • For your Website
  • During Events
  • On Screen in your hall
  • Interactive campaign
  • For e-commerce
  • For internal communication
  • Publishing

Fonctionalités

  • Aggregate posts
  • Customize with Templates
  • Slider and Carousel
  • API for Developers

Blog

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas

A Propos

  • Our Purpose
  • Team
  • API for developers
  • Tutorials
  • Partners
  • Covid19NewsWall
  • Newsletter
  • Contact
  • FAQ
  • Terms of Services
  • Privacy policy
Copyright 2020 Dialogfeed's team | All Rights Reserved
  • SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Event – Webinar
    • Live Event
    • Webinar / Meeting
  • Services
  • Blog
  • en
    • fr
  • Français 
  • English 
We use cookies to ensure you the best website experience . If you continue we assume you agree on it.Ok