SEO is a priority for any website, but what is the link between social and SEO?
The answer is simple: social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube,…) help to improve the SEO of a website. The crossing both is then called social SEO. The goal is therefore to improve your ranking in the search engines, by using social networks.
Do have social networks any impact on your SEO?
Yes. The growing popularity of social networking in the past few years had a big impact on the visibility of pages and websites. More and more, companies integrate now social media into their SEO strategy.
Several studies found out that when a page was repeatedly Liked, retweeted, shared, … etc, it is better classified in the results pages than pages that do not benefit from these social signals. Being present on social networks becomes beneficial for your website.
Google does take into account the data sent by Twitter or Facebook (for instance) in terms of Like, Tweet, share … etc. Google analyzes this data and therefore takes into account the notoriety of a user on Twitter or Facebook.
For instance, if a tweet or a Facebook post contains a link to your website, it will certainly have a better chance of being in the top 10 Google ranking criteria.
Recently, Google+ tends to be increasingly important and will probably be a key factor in the ranking of your site.
Dialogfeed contributes to your SEO via its social wall
Gather through Dialogfeed, posts from all your social networks in a social wall, which you can customize the way you want to, by writing your own CSS and at the same time increase your SEO. By integrating the social wall to a page like “our latest news on social networks”, you get a page updated automatically and SEO-friendly.
And you, have you ever set up a social strategy?