How To Promote Your Business On Social Media
Recent surveys show that an average teenager spends up to nine hours on social media every day. Adults are far more moderate, yet they still spend approximately two hours daily on social media. When the first social media have appeared, it was just a matter of time when people would start using social media for business purposes. Facebook has an audience of almost 2 billion active users, 1.37 billion of them are active on a daily basis. With such a numerous and dedicated audience, it is only logical to use the advantages of the social media in order to keep in touch with the customers and attract the potential clients.
Nowadays a business is not taken seriously if it has no website. However, simply having a website might not be enough too, one should get proper publicity in social media too. Many business plan writing services advise using social media marketing for new business promotion, however it is as relevant for the companies who already have strong positions on the market. Unfortunately, social media marketing is a relatively new thing, which is why in most cases one should use the trial-and-error method, hoping for a positive feedback and results. However, things can’t be all that bad, and there are some proven methods on how to promote a business on social media.
1 – Use catchy headlines
Your headlines should stand out from many other to catch the readers’ attention. After spending several minutes scrolling the news feed, the sight becomes unfocused, thus the heading should really jump off the page.
2- Use the potential of the visual content to the fullest
“A picture is worth a thousand words”. Statistics show that Facebook posts, which contain a picture, get 53% more likes and 104% more comments than those without one. Tweets with a picture get 94% more retweets than those without one. Such data is quite a convincing reason to hire a designer or a visual content creator, even for a small business social media marketing development.
3- Customize content for each social network
Different social media call for different representation of the content, even if its meaning and purpose are the same. Although most social networks can be synchronized, it is only useful for the personal pages.
4- Post during a high time
People usually follow some general patterns of behavior, which determine their schedule. Hence, there are certain patterns which describe how and when people are using social media, and it is quite useful to adjust to these patterns. It is better to post new content when most of the users are online and active, as this will help your content spread faster and will make more people see it. It is remarkable though, that each social media somehow has its own time when the number or active users is reaching its peak, which should also be considered.
5- Engage and communicate
Using social media in business should not be associated only with marketing and promotion. Social media platforms have granted an opportunity for any business to get immediate feedback and socialize with its customers. In most cases, there is no more need to conduct lengthy and complicated surveys and researches, as
6- Provide useful content, not just bare links
One of the most common mistakes of the newcomers in social media marketing is posting bare links to the pages of the products and services on their websites. The sad irony beneath such method is that it has no effect whatsoever: anyone who was looking for the specific page on a website, would have found it anyway, yet anyone who was not aware of the content of the website or its particular pages is unlikely to be interested by a link and follow it to explore more. It means that in order to attract new people to your page and keep in touch with your audience, you should come up with some interesting and enthralling articles, reviews, jokes, photographs, etc.
7- Take advantage of employee advocacy
This method is based on simple math and nothing more than that. The audience of a corporate page in social media may be numerous, but it is still limited. Each time your employees are sharing content from your corporate page, they are broadening the audience by promoting its contents among their friends. Moreover, people are likely to trust their friends more than they trust commercial webpages, hence the word of the mouth is a huge benefit, which can help raise awareness of anything you consider relevant.
However, it is important to mention, that sharing the content of the corporate pages is a matter of free will and no one should force employees to use their personal pages in social media as a means of advertising space. The only right way to use the potential of employee advocacy is to create a truly unique and interesting content that will make them feel like it is something worth sharing with their friends.
Although social media are developing and changing the algorithms of representing content on the news feeds of their users, these simple methods are too effective to ignore. Social media marketing implies knowing and using a wide range of skills, yet the effects which it can have on a business are beyond any doubt. In order to use the possibilities provided by social networks to the fullest, it is reasonable to turn to competent help, such as dialogfeed.com, where a team of professionals can work out a strategy that will work best with your type of business and targeted audience.