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For your ecommerce site, if you have any social project like a social wall, let’s discuss or schedule a meeting during this summer or at the tradeshow.

La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothes they bought. Those brand ambassadors were sharing spontaneously a wealth of pictures on Twitter, Instagram and Facebook, and through aRead more

There about half a billion sites on the Web. Why should I come to yours ? More than ever, while usage of the Web is greater, it has become as well more concentrated: fewer sites concentrate a higher proportion of the traffic. Among them, top sites are of course social sites such as Facebook orRead more

A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonder that contests have been so popular on social media. Combining real time action, getting friends to vote one side orRead more

When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now: Is Facebook really serious about it ? Will consumers follow ? Could this attempt quickly join other ‘copycats’ initiatives likeRead more

A key promise of social media is still to generate positive word of mouth for your brand. Our consumer research has shown that about half of online people has done at least once following an online purchase. In a world of overpromise & overinformation, this word of mouth is absolutely critical – it’s showing toRead more

Brian Solis, the famous social media author, coined the term ‘The Egosystem’ a few years ago. Social media is a dance of ego’s looking for recognition. Or, to quote an even more famous figure (Andy Wharol): ‘In the future, everybody will get 15 minutes of fame’. The future is now. This quest for fame byRead more

(by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags – this is already the case for many of us. This is a significant step towards the business in real time. Now, when you will click on a hashtag in Facebook, users will beRead more

Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,… thanks to the Preview tab. This tab will also allow you to modify your posts as you wish it.

For many brands, the social media ‘strategy’ can be summed up to: a race to “Likes” and fans – with Facebook as central point. The results are up to their strategy: poor. After having met a dozen of marketing and social media manager in recent years, we have observed the following diseases: