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Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recall increased by 59% when customers viewed branded content when compared to recall from traditional advertising.   Of course, not allRead more

Best Tips for Successful Influencer Marketing on Social Media Technology has infused a shift in the marketing strategies of large and small businesses. Come to think of it, decades ago, distance and time stood as a barrier against a lot of endeavours inclusive of marketing. Traditional marketing measures required physically meeting potential customers to convinceRead more

People tend to focus only on Google for their searches and completely forgot that there are other search engines too. Yes, ranking on Google might be a best objective, as it is one of the largest search engines with more than 3 billion searches every day. But, you cannot deny that the market houses someRead more

How to Adjust Your Small Business to Changing Social Media in 2019   Discover Social Media Trends for Small Business in 2019 ! To thrive in today’s competitive marketplace, your small business needs to adapt to the most predominant marketing trends. Social media channels have grown exponentially, as, in 2019, almost every person who ownsRead more

The arrival of the picture Marketing era is no longer a secret and not either the power of the picture on your marketing strategy. We evocated how to implement effective visuals on deskstop. Now, here are some complementary applications, ideal on mobile.

What is exactly Social Commerce ?  For many people, social commerce is just another online shop on Facebook or using social media to assist the purchase or sale of products. Nevertheless, it goes much further than that: Social Commerce is mostly a new online retail model or marketing strategy integrating social networks or a peer-to-peerRead more

SEO is a priority for any website, but what is the link between social and SEO? The answer is simple: social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube,…) help to improve the SEO of a website. The crossing both is then called social SEO. The goal is therefore to improve your ranking in the search engines,Read more

Social wall for event How to best use it and for which ROI ? Social walls are today easy to implement: lots of firms or organization do have Facebook, Twitter or Instagram contents to fuel a social wall in 5 min.

For your ecommerce site, if you have any social project like a social wall, let’s discuss or schedule a meeting during this summer or at the tradeshow.

La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothes they bought. Those brand ambassadors were sharing spontaneously a wealth of pictures on Twitter, Instagram and Facebook, and through aRead more