If you ever wondered how to create an Instagram contest, this means you have already wondered why (if you didn’t, please read this article : why organize an Instagram contest ?). You need now to have a real organization and good execution.
As we told you, Instagram is the rising application for users and consequently… for advertisers too. But in order to be visible by your communauty you need an Instagram strategy showing inspiration, creativity and based on sharing !
SEO is a priority for any website, but what is the link between social and SEO? The answer is simple: social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube,…) help to improve the SEO of a website. The crossing both is then called social SEO. The goal is therefore to improve your ranking in the search engines,Read more
Social wall for event How to best use it and for which ROI ? Social walls are today easy to implement: lots of firms or organization do have Facebook, Twitter or Instagram contents to fuel a social wall in 5 min.
La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothes they bought. Those brand ambassadors were sharing spontaneously a wealth of pictures on Twitter, Instagram and Facebook, and through aRead more
There about half a billion sites on the Web. Why should I come to yours ? More than ever, while usage of the Web is greater, it has become as well more concentrated: fewer sites concentrate a higher proportion of the traffic. Among them, top sites are of course social sites such as Facebook orRead more
A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonder that contests have been so popular on social media. Combining real time action, getting friends to vote one side orRead more
When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now: Is Facebook really serious about it ? Will consumers follow ? Could this attempt quickly join other ‘copycats’ initiatives likeRead more