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What is exactly Social Commerce ?  For many people, social commerce is just another online shop on Facebook or using social media to assist the purchase or sale of products. Nevertheless, it goes much further than that: Social Commerce is mostly a new online retail model or marketing strategy integrating social networks or a peer-to-peerRead more

SEO is a priority for any website, but what is the link between social and SEO? The answer is simple: social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube,…) help to improve the SEO of a website. The crossing both is then called social SEO. The goal is therefore to improve your ranking in the search engines,Read more

Social wall for event How to best use it and for which ROI ? Social walls are today easy to implement: lots of firms or organization do have Facebook, Twitter or Instagram contents to fuel a social wall in 5 min.

For your ecommerce site, if you have any social project like a social wall, let’s discuss or schedule a meeting during this summer or at the tradeshow.

La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothes they bought. Those brand ambassadors were sharing spontaneously a wealth of pictures on Twitter, Instagram and Facebook, and through aRead more

There about half a billion sites on the Web. Why should I come to yours ? More than ever, while usage of the Web is greater, it has become as well more concentrated: fewer sites concentrate a higher proportion of the traffic. Among them, top sites are of course social sites such as Facebook orRead more

The purchase of Whatsapp by Facebook over the last week-end raised some eyebrows. Why paying $17 Billions (up to $19 Billions given possible future payments) for a simple smartphone app with relatively little revenues, or about $50 Millions from people that pay $1/year to access the platform, apparently on a ‘volunteer’ basis. $19 Billions isRead more

A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonder that contests have been so popular on social media. Combining real time action, getting friends to vote one side orRead more

When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now: Is Facebook really serious about it ? Will consumers follow ? Could this attempt quickly join other ‘copycats’ initiatives likeRead more

A key promise of social media is still to generate positive word of mouth for your brand. Our consumer research has shown that about half of online people has done at least once following an online purchase. In a world of overpromise & overinformation, this word of mouth is absolutely critical – it’s showing toRead more