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Video City Paris is an event that gathers more than 250 french YouTube stars that make videos about beauty, sport or cooking, for example. This special event which took place at the Parc des Expositions in Paris, brought together influencers and social media thanks to YouTubers like Enjoy Phoenix, Maskey or Cyprien. Those two days were animated with pictures and signing sessions, challenges and conferences.
More than 30,000 persons were able to react to the animations of the event thanks to the hashtag #VCP2017. Participants were able to share pictures with their favorite YouTubers on Instagram, Twitter or Facebook while including the hashtag in their description.
The gathering was live broadcasted live on the internet allowing those who couldn’t attend the event to watch and comment on it as if they were there.

Influencers and social media were effective to:

– Boost the event’s popularity in a significant way

– Create interaction on social media

– Encourage future visitors for next year