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The Stade de France is the biggest multievent stadium in France and as a result, the stadium regularly hosts supporters and fans from all over the world, during sports and cultural events.
During the friendly soccer game between France and Spain, the Stade de France displayed on 280 screens and a microsite a social wall showing happy supporters and dynamic soccer players.
Thanks to the hashtag #Stadedefrance, supporters had the opportunity to share moments spent at the stadium, and combine social media and sport.
– Promote the Stade de France
– Inspiring, engaging, valuing supporters/fans
– Encourage people to attend games at the Stade de France
Soccer enthusiasts got to share their passion for soccer games thanks to this social wall that brought social media and sport together.