This inspiring hashtag campaign allowed South Carolina Blue to inspire the general public:

– Interactions with insured parties via social media

– Storytelling, thanks to testimonies

– Promotion of brand philosophy

South Carolina Blue use case

South Carolina Blue is an American insurance company. This inspiring hashtag campaign is meant to share striking life experiences of South Carolina Blue subscribers. Users can share pictures of courageous moments of their life, with the hashtag #LiveFearlessSC.