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This social wall on website helped bring the philosophy of Sofing to life through pictures of customers enjoying relaxation time at home. This also encouraged brand promotion through user generated content.

Sofing: when promotion meets relaxation

10 January 2017
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This social wall on website made a statement by lauching the promotion of  sofas through very cosy pictures.

– Products promotion

– Production of user generated content

– Increase of traffic on website

Sofing use case

Sofing is a campaign led by the Spanish franchise of Conforama, a french retailer of furniture appliances and home decor accessories. Through relaxation, Sofing wanted to do brand promotion with the hashtag #Sofing while showcasing brand products.

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Social wall
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Hashtag Campaigns

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