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Revlon is an American multinational company that specializes in beauty product for hair and body. To promote their new male only brand named “American Crew”, Revlon displayed a simple and refined beauty social wall on a black background. The beauty social wall portrays Revlon’s brand image, which is classy but accessible at the same time.

On the company’s website, social media feeds of Revlon’s and American Crew’s Instagram accounts, have been aggregated to form a social wall. The numerous picture makes it rich and representative of the company’s brand image.

What were the benefits for Revlon’s brand image?

– The brand closer to the consumer

– Sharing of the company’s philosophy

– Storytelling thanks to visual content

Revlon’s brand image was maintained and strengthened by a beauty social wall that was a perfect fit with its digital identity.