The impact of visual marketing

Phildar is a french ready-to-wear and ready-to-knit brand. Phildar mostly sells knitwear and wool balls, to attract cosy clothes lovers.

The brand created the “Phil’ Académie”, an online platform dedicated to crochet and knitting. Using the hashtag #Philacademie, partcipants canbe featured on the brand’s website and show off their creations. This allowed Phildar to use visual marketing to promote their wool balls, while inspiring future consumers.