– Creates meaningful experiences with consumers
– Shows that the brands cares
– Humanizes the brand
Nutella is a famous brand of sweetened hazelnut cocoa spread manufactured by the Italian company Ferrero.
This appetizing food social wall was set up for Nutella to help them connect with its consumers through a photo contest on Instagram. Participants who used the hashtag #BomDiaComNutella could win a free trip to Paris or New York!