Melty is a french online media group founded in 2008, their websites target mostly a young audience (between 15 and 34 years old). In 2017 Melty is receiving an average of 20 millions visits per month.
Melty asked us for a social solution for a prevention campaign on lung cancer. To do so, Melty launched three humoristic video made by two famous french influencers combined with a contest through an hashtag campaign via an hashtag wall provided by Dialogfeed. User were invited to post content on the social wall through Twitter and Instagram by using #jemimposequand. Winners of the contest had the chance to meet the two influencers in charge of the videos as well as goodies.
– Improve brand image by doing prevention on a serious matter
– Improve their Social Media presence
– Inform, inspire, engage
– Daily fresh, free and human content with all the UGC
homepage live events
live events
homepage live events
hashtag campaigns website
hashtag campaigns website
hashtag campaigns homepage live events
homepage website