Melty is a french online media group founded in 2008, their websites target mostly a young audience (between 15 and 34 years old). In 2017 Melty is receiving an average of 20 millions visits per month.
Melty asked us for a social solution for a prevention campaign on lung cancer. To do so, Melty launched three humoristic video made by two famous french influencers combined with a contest through an hashtag campaign via an hashtag wall provided by Dialogfeed. User were invited to post content on the social wall through Twitter and Instagram by using #jemimposequand. Winners of the contest had the chance to meet the two influencers in charge of the videos as well as goodies.
– Improve brand image by doing prevention on a serious matter
– Improve their Social Media presence
– Inform, inspire, engage
– Daily fresh, free and human content with all the UGC