– Introduces the public to a sport
– Gathers a community of supporters
– Post-event promotion
Mastercard is an American company which offers payment solutions using credit and debit cards, to more than 30 million retailers in the world.
The company worked in collaboration with the 2017 Kontinental Hockey League All-Star Game. Using the hashtag #MastercardKHL, fans were able to share their emotions during the competition, thanks to this sport social wall.