The perks of hashtag campaigns for brand image :

– Makes products go viral easily

– Reassures future consumers

– Identifies influencers

L’Oréal use case 

Maybelline is a brand of the legendary L’Oréal group, it specializes in retailing cosmetics products in France and all over the world.

The Dialogfeed’s tool allows the brand to emphasize on positive buyer experiences, with the hashtag campaign #MaybellineMalaysia. Through photos and videos, future buyers have a better knowledge of the brand, which accelerates the buying process.