La Sportiva is a mountain climbing clothes brand founded in 1928. They offer a complete range of mountain shoes and technical clothes produced with passion and innovative spirit according to strict quality norms.

La Sportiva asked us for a social solution for a Hashtag campaign in which their clients could post pictures showing their Maverink shoes (climbing shoes) customized by themselves by using #Maverink. What makes this social wall quiet special is thatit’s embedded directly on La Sportiva Facebook page.

La Sportiva has also built Social Walls on its product pages with different hashtags, turning their customers into ambassadors of the brand.

What are the benefits for La Sportiva :

– Get closer to their customers by involving and highlighting them

– Daily fresh, free and human content with all the UGC

– Improve their Social Media presence

– Take advantage of a great storytelling fed with visualcontents/UGC

– Inform, inspire, engage