Huawei is a chinese telecommunication multinational created in 1987. Nowadays Huawei is the third mobile device manufacturer and the second network infrastructure provider in the world.
Lollapalooza is one of the biggest travelling festival in the world. Created in 1991 in the US, the festival travelled all over the country until 1997. In 2003 the concept was revived and since then the concert takes place in Chicago. From 2011 several editions are organized outside the US in countries such as Chile, Brazil, Germany or Argentina. 2017 saw the first French edition coming to Paris on july 22-23 !
Huawei was one of the main partners for the first Lollapalooza festival in Paris. During the two days event Huawei promoted their brand new mobile device, the Huawei P10. To do so the chinese brand brought a custom caravan onsite in which was placed a makeup stand open to all the festival-goers.
In order to engage their audience Huawei asked us for a social wall solution to do an hashtag contest. A Huawei P10 shaped giant screen was placed next to the caravan, festival-goers were invited to publish the pictures they took during the festival by using #HuaweiLollaParis. Participant could win a brand new Huawei P10.
-Engage their audience
-Promote a new product
-Create interaction on social media
hashtag campaigns website