Japan National Tourism Organisation is encouraging tourists to visit Japan. As part of the promotion of the organisation, a touristic hashtag campaign powered by Dialogfeed has been set. Goal: highlight Northern Japan (Tohoku) cultural identity, to do so JNTO associated with 4 Americans that were travelling across Tohoku region. All along their journey, they show landscape by posting on social media using#GoTohoku! Moreover, any tourist can share its experience during their journey across the regions. Each posted picture is published on the JNTO website, leading to traffic increase on JNTO website by highlighting travelers opinion and by improving the visibility of this superb region.
A touristic hashtag campaign is a great opportunity in order to :
-Introduce a new culture to your audience
-Increase your website traffic
-Build a dialogue among travellers