JNTO (Japan National Tourism Organisation) was created back in 1964. The organisation is involved in the organisation of activities in both Japan and in the world in order to encourage tourist from everywhere to visit Japan. Its aim is to promote tourism in Japan, publish tourism statistics, market reports and to support international conventions and events.

As part of the promotion of the organisation, a touristic hashtag campaign powered by Dialogfeed has been set. The organisation wanted to highlight Northern Japan (Tohoku) cultural identity, to do so JNTO associated with four young Americans that were travelling across Tohoku region. All along their journey, the four friends were able to show landscape, events and several dishes that make the region unique by posting on social media using #GoTohoku!

Moreover, by posting pictures using the hashtag associated to the campaign, any user can share its experience during their journey across the regions. Each posted picture is published on the JNTO website. This hashtag campaign lead to a traffic increase on JNTO website by highlighting travelers opinion and by improving the visibility of this superb region.

A touristic hashtag campaign is a great opportunity in order to :

-Introduce a new culture to your audience

-Increase your website traffic

-Find influencers

-Build a dialogue among travellers