Emborg is a Danish brand, which offers quality food, at a reasonable price. The company targets people who like eating good food while watching their diet.
To promote their products, the brand launched an appetizing hashtag campaign to feed its website. Users can post pictures of their cooked dish that includes Emborg products, and add the hashtag #EverydayEmborg to their photo. This campaign allowed a mix between social wall and consumption in a fun and aesthetic way.