Elles Bougent is a french non-profit organization existing since 2006. Their goal is to inspire female students to pursue careers in transportation engineering. Through meetings and testimonies of accomplished women, the organization inspires to change misconceptions. In collaboration with numerous major groups, Elles Bougent is creating callings through fairs, conferences and interventions in educational facilities.
Using UGC* for a non-profit organization is useful to:
– Promote the speakers of the event
– Raise awareness on the topic
– Broadcast the event
The social wall displayed during their 10th anniversary of Elles Bougent. It allowed traffic generation on their website, thanks to the hashtag #10ansEB. This was a way to promote the organization by producing UGC for a non-profit organization.
*UGC: User generated content
hashtag campaigns live events