Hashtag campaigns are simple and quick way to build a relationship between the brand and the consumer :

– Brands create a connection with storytelling

– Consumers are motivated to spread the word

– Brands increase their influence on social medias

Desperados use case

Desperados is an Alsatian beer brand belonging to the Heineken group.

The Dialogfeed API features gave the festive brand who targets young adults a way to engage more with its consumers. Pictures were posted on Twitter and Instagram with the hashtags #partyinstinct and #desperados. Participants helped maintaining the funny and youthful image of Desperados.