Hashtag campaigns are simple and quick way to build a relationship between the brand and the consumer :
– Brands create a connection with storytelling
– Consumers are motivated to spread the word
– Brands increase their influence on social medias
Desperados is an Alsatian beer brand belonging to the Heineken group.
The Dialogfeed API features gave the festive brand who targets young adults a way to engage more with its consumers. Pictures were posted on Twitter and Instagram with the hashtags #partyinstinct and #desperados. Participants helped maintaining the funny and youthful image of Desperados.
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How to use storytelling to attract and engage the audience