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Bpifrance is a public bank of investment, a french funding organization for business development. Its aim is to support innovating SMBs. BPI decided to create an impactful event to raise awareness about their organization and to encourage entrepreneurship. After two successful edtions, les Rencontres de la Niaque, marked, once again, the French sport and business sphere.
At the Dock de Paris, around 2,000 people gathered around sport and business values such as passion, humility, motivation and dedication. Approximatively 40 men and women from all around France and from every area of business, spoke about their experiences. Speakers were there to motivate entrepreneurs to better themselves and reach their goal.
To create an impactful event, you also need to call on opinion leaders. The famous french rugby player Sebastien Chabal was sponsoring the event.
Other prestigious public figures were also present: Taig Khris (3 times roller world champion), Guy Savoy (well known French chef), Pierre-Emmanuel Tattinger (president of the tattinger champagnes) and the president of Les Echos group, Francis Morel.
Through of social media, the event also allowed participants to prospect, create connections, exchange information and inform themselves. Thanks to the hashtag #Niaque2017, participants had the opportunity to interact together and ask question on Twitter and Instagram.
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