Hashtag campaigns are a TV audience booster :

– Showcase popular participants and hosts

– Non-stop connection with the viewers

– Creation of a fan community

Asia’s Next Top Model use case 

Asia’s Next Top Model is the asian franchise of the popular American show “America’s Next Top Model”.

Thanks to Dialogfeed, the social aggregator, social media feeds on Twitter and Instagram have been put together on the TV show’s website. Through the hashtag campaign, fans are encouraged to watch and comment on the show via their personal social medias. TV hosts and participants are on the spotlight too. This increases their overall popularity.