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Milan AC is a professional football club from Milan, Italy. The famous club decided to add user generated content to their website through a social wall.
With the hashtag #weareacmilan, supporters have the opportunity to share their enthusiasm for the club, by posting pictures of them on Instagram or Twitter during games.
These pictures of fans wearing AC Milan shirts and scarves made their website dynamic, authentic and user friendly.

Social media and sports are a good way to:

– Promote the club

– Build a community of supporters

– Encourage people to go see AC Milan games

Combining social media and sports through user generated content is a very effective way to drive more traffic to a website and to raise brand awareness.