Instagram Is Set To Entice Marketers In 2017
Instagram, which was once a platform focused on images and short videos, has now emerged as a substantial visual platform with many more features than it launched with back in 2010. In the beginning business marketers weren’t keen on using the social network as they considered it only applicable for visually appealing products – in fact Instagram itself was perturbed about how best to monetize the site and what advertising platforms to offer. Most of the marketing content has traditionally been shared by brands in the food and fashion industry as these can rely completely on visual appeal. However, as methods for reaching audiences in all niches have been explored and Instagram has introduced more features, the platform has become more accessible to those marketing all kinds of products and services. By 2017, 70% of all brands are expected to be utilizing Instagram as a marketing tool according to a new infographic from WebsiteBuilder.org.
That’s a good news for Instagram approved service providers as Instagram has decided in June 2016 to be much more selective on the choice of its partners, and cut the access to its free API to most of them.
User experience and data analytics will improve
Currently, the data analytics on Instagram are poor compared to the likes of Facebook. Marketers have to rely on third party tools to make use of the data that is available. However, with the mobile ad revenue projected to reach $3 billion in 2017, the developers of Instagram are expected to open it up more and make it more marketer-friendly, so they can laser target their campaigns and make more money all round.
User generated content will become prominent
A growing method of marketing that will only increase this year is paying other users to vouch for your products (sharing posts or making their own), or at least encouraging them to give an honest review. This creates social proof that marketers cannot generate themselves on their own accounts, but UGC they can collect, moderate, curate to display them on great social walls on their web sites or on connected TV screens in Point of Sales. That’s very useful to inform, inspire, engage, highlight the audience. Also with a better SEO, more traffic, longer retention, higher conversion impacts.
Videos on Instagram will garner tremendous popularity
Even though Instagram is primarily a platform to share images, the introduction of videos has changed the marketing game for the better. Your followers know that every photo you post is created carefully and manipulated using software tools. Videos, on the other hand, are unedited and unfiltered. They provide a very personal engagement with the audience. Especially, with the introduction of live videos and direct messaging, Instagram has enabled marketers to get in touch with the followers on a more personal level. There are now also snapchat style stories that create urgency and intrigue that other content does not.
Shoppable product tags is a boon
Until recently, the only place for a clickable link was a user’s bio page. Now that Instagram has rolled out shoppable product tags for certain users, marketers can greatly benefit. The shoppable product tags take the users directly to the landing page for the products when the tags are clicked. This means that marketers can effectively utilize Instagram to sell products directly. Instagrammers can take immediate action to purchase a product if they like it. This will not only reach your business’ own followers, but also any users searching for that hashtag.
To learn more about Instagram and how you can include it in your marketing campaigns, make sure to check out the full infographic from WebsiteBuilder.
Author : Megan from Websitebuilder