• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • Log in
  • Free Trial
NextPrevious

How to use Social Media to attract Customers

By Frédéric Escarieu | Blog, Display | Comments are Closed | 21 February, 2018 | 1
Share
Tweet

Things you must do to win customers through social media

Having a strong social media presence is essential for every brand. However, to effectively harness the power of social media, you need to make sure that you’re sending the right messages at all times. The wrong approach can turn-off and disengage followers and this could affect a brand’s image and revenue. Becoming a social media expert isn’t difficult. You just need to know a few fundamentals before you dive in. Here are some tips on how to use social media to attract customers:

Engage. Engage. Engage.

Social media followers initially get attracted to your brand because they’re interested in what you have to offer. Now that you have followers, the next thing that you must do is keep them engaged. Engagement is the heart of social media, without it any message you put out is simply noise that no one wants to hear. Engaging an audience doesn’t mean posting ads about your business or hard selling. It means starting friendly conversations and building relationships with people in your network. You can do this by offering helpful information or promotions that add value to your brand. Also, make sure that that you always respond back to comments and even complaints. This shows followers that you appreciate the engagement. It also encourages them to continue commenting on your posts.

Grow your reach

Organic reach is great but if you really want to win audiences, you need invest in paid reach. Facebook, Twitter, and LinkedIn offer business tools that can help you reach more people outside of your network. Paid advertising gives you results fast. Paying also ensure that you are seen. Based on recent a study done by HubSpot, Facebook users are now seeing only 2% of organic pages they follow on their feed and the rest are from paid advertising.

And here’s a simple yet effective way to use the top three social networks mentioned above:

Facebook – this is where you build your community of brand advocates. A brand advocate is a customer who talks favorably about your brand and then shares positive messages about your brand with other people.

Twitter – this is where you can engage in conversation with your peers. These are your business partners, other startup founders, vendors, and suppliers.

LinkedIn – this is where you directly contact your active leads.

Don’t overwhelm your audience

Here’s the thing, you can engage but whatever you do, don’t overwhelm your followers. There’s nothing more annoying than a business that overwhelms its followers with a new post every hour. What you can do is craft high-quality posts and post these a few times a day. The right time to post is also important. According to research, posts published from 1 pm to 4 pm have the best chance of getting noticed and shared.

Understand analytics

Use analytics to analyze your post’s performance. Analytics will show you which of your posts are driving traffic and conversions to your website. Once you know the style of content that works best, you can tailor your next content accordingly.

Share
Tweet
No tags.

Frédéric Escarieu

More posts by Frédéric Escarieu

Related Post

  • Social commerce: this field needs a fresh start

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

    Share
    Tweet
    Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

  • The 5 brands’ diseases on social media

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    For many brands, the social media ‘strategy’ can be summed up to: a race to “Likes” and fans – with Facebook as central point. The results are up to their strategy: poor. After having metRead more

    Share
    Tweet
    For many brands, the social media 'strategy' can be summed up to: a race to "Likes" and fans - with Facebook as central point. The results are up to their strategy: poor. After having metRead more

  • Our recent improvement

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,… thanks to theRead more

    Share
    Tweet
    Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,... thanks to theRead more

  • Hashtags on Facebook – what does it mean ?

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags – this is already the case for many of us. This is a significantRead more

    Share
    Tweet
    (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags - this is already the case for many of us. This is a significantRead more

  • How to make your conversational campaign a success

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

    Share
    Tweet
    Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

  • What is the oldest marketing technique ?

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

    Share
    Tweet
    A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

  • Instagram social wall now on Dialogfeed !

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

    Share
    Tweet
    Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

  • Social media is now the first ranking criteria

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

    Share
    Tweet
    According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

NextPrevious

Latest posts

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas
  • Socialisez enfin votre site web grâce au Pink Friday !
  • Votre e-boutique click & collect sous 48h pour 1€ !
  • How socialfeed widget affects your website’s rank
  • C’est le mois du sapin ! Vendez les en ligne et en click & collect
  • 9 trends in digital marketing for this end of 2020
  • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
  • Social Analytics to Improve your Social Marketing
  • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

Tags

API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

Archives

  • May 2021 (1)
  • April 2021 (3)
  • February 2021 (1)
  • December 2020 (3)
  • November 2020 (4)
  • October 2020 (2)
  • September 2020 (3)
  • August 2020 (3)
  • July 2020 (4)
  • June 2020 (1)
  • March 2020 (2)
  • February 2020 (1)
  • January 2020 (1)
  • December 2019 (3)
  • November 2019 (3)
  • October 2019 (1)
  • September 2019 (3)
  • August 2019 (2)
  • July 2019 (3)
  • June 2019 (3)
  • May 2019 (1)
  • February 2019 (3)
  • January 2019 (1)
  • December 2018 (6)
  • November 2018 (2)
  • October 2018 (2)
  • September 2018 (1)
  • August 2018 (1)
  • May 2018 (1)
  • April 2018 (6)
  • March 2018 (7)
  • February 2018 (7)
  • January 2018 (6)
  • December 2017 (3)
  • November 2017 (1)
  • October 2017 (2)
  • September 2017 (2)
  • August 2017 (8)
  • July 2017 (2)
  • June 2017 (1)
  • May 2017 (4)
  • April 2017 (3)
  • March 2017 (5)
  • February 2017 (4)
  • January 2017 (5)
  • December 2016 (8)
  • November 2016 (4)
  • October 2016 (2)
  • September 2016 (3)
  • August 2016 (3)
  • July 2016 (4)
  • May 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (1)
  • January 2016 (3)
  • December 2015 (1)
  • November 2015 (1)
  • October 2015 (2)
  • September 2015 (1)
  • February 2015 (1)
  • January 2015 (2)
  • December 2014 (3)
  • November 2014 (6)
  • October 2014 (2)
  • September 2014 (1)
  • August 2014 (3)
  • July 2014 (2)
  • June 2014 (2)
  • April 2014 (1)
  • February 2014 (1)
  • January 2014 (1)
  • November 2013 (2)
  • October 2013 (2)
  • September 2013 (1)
  • August 2013 (1)
  • July 2013 (2)
  • June 2013 (1)
  • May 2013 (2)
  • April 2013 (1)

Use cases

  • For your Website
  • During Events
  • On Screen in your hall
  • Interactive campaign
  • For e-commerce
  • For internal communication
  • Publishing

Fonctionalités

  • Aggregate posts
  • Customize with Templates
  • Slider and Carousel
  • API for Developers

Blog

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas

A Propos

  • Our Purpose
  • API for developers
  • Tutorials
  • Partners
  • Covid19NewsWall
  • Contact
  • FAQ
  • Terms of Services
  • Privacy policy
Copyright 2022 Dialogfeed's team | All Rights Reserved
  • SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • English