Wondering how to optimize infographics?
… You’re right:
Infographics is one of the spearheads of Picture Marketing which Peter Cappelli blew the merits mid-October.
It is, in fact, a diffusion of information media, particularly viral, creative and appreciated by consumers of contents.
The infographics goes to the point with a coloration for each publisher. Many creation tool exist to make people speak of your image in this format (see in particular https://www.dialogfeed.com/10-tools-to-create-images-for-social-media/).
We do not dwell in this article on the usefulness for the advertiser to produce beautiful infographics, we will go back into it later.
How to maximize infographics in a few “hacks”
We discuss here the optimization “hacks” listed on an excellent Slideshare from AJ Ghergich (@SEO): “Optimization Infographic Hacks.”
Because no, it is not enough to “make an infographics” to make profits: the time and budget resources involved must be optimized to better:
- your action nourishes …
- your goal (image, reputation, leads, backlinks, etc.)
A good infographics represents a work of prior research, strategy and deep reflection on how it will be highlighted.
Here is an outline of the Slideshare (available end of the article – to read absolutely!)
Slideshare presentation on optimization of infographics
Carefully select your keywords: answer questions. Use tools such as übersuggest, KeywordTool or the keywords planning tool of Google AdWords, which will give you ideas of researches performed by users at time T (our tip: mix the tools!).
Include your keywords in your paragraph(s?) of presentation of the infographics.
HOME PAGE (LANDING PAGE)
Build your paragraph(s?) of presentation of the infographics as you would do for any article: by taking care of you SEO. Remember that Google can not read the text displayed on the infographics …
So work on your url, your Meta Title, Meta Description your, etc.
PAPER GIFT: PRODUCT presentation (infoGRAPHICS, then)
- Remove the sidebars
- Include a possibility to embed code
- Keep one CTA (but a beautiful one!)
- Use a large image (960px)
In one word: quality, “sexy” … and no distractions!
Think of us once your masterpiece completed: an infographics on a Social Wall, or on the big screen, it is VERY effective! ;-)