How to master Hootsuite?
Although the whole point of social media interaction is to be spontaneous, plannfication is key. Hootsuite enables you to post constantly to increase your social media presence, even while being out of the office. Bad social media organization results in lack of impact on your targeted market, thus reducing the effect of using such platforms. Take full advantage of your ability to schedule post for Facebook, Twitter, Google+, LinkedIn and so on. This overcrowded digital world requires businesses, small or big, to be proactive and by improving their marketing techniques. We’ve gathered a few guidelines that will help you use Hootsuite in all of its capacity.
1. “Streams”
Link all your social media accounts by logging in to them, through the “streams” tab by clicking on the “+ Add Social Network” button. Once you’ve done so, you can schedule posts anytime: day, night, week, weekends… it’s up to you! To make it fancier, there is a feature to have your links shortened to “ow.ly,” or they can even be personalized. The great thing is, Hootsuite will give you an overview of the accounts that you linked. For example, if you add your Twitter account, you would be able to see your tweets, likes and retweets.
2. “Publisher”
This will bring out all the posts you’ve scheduled, your drafts and the ones that need approval. Also, the “content sources” section enables you to schedule internet news posts on your social medias. Another great way to feed your accounts, is to get the Hootsuite web browser extension, to broadcast any link that you enjoy on the web.
3. “Analytics”
This tab is the best way to track your progress on social media because it measures engagement very precisely. You can find summaries and detailed report on your social media activity classified by platform. Also, the link shortener is able to track metrics on the links you post. Click on “Ow.ly click Summary” and “URL click stats – ow.ly” to analyze the reach of your links.
4. “Assignments”
This functionality allows you to share messages to team members that are part of your company. This way, you can discuss your social media strategy in the place your planning it.
5. “Campaigns”
You can create email campaigns, social media galleries and contests to engage the audience that you’ve attracted and make them part of your brand.
6. “Contacts”
You can manage your social media followings and follower from this tab. So you have the ability to follow them back, unfollow them or even classify them in lists.
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