5 Impressive Ways Social Media Can Help Your Mobile App Marketing
You have built an app and you are already enthusiastic enough to make it your biggest success story. But you have fewer resources and less money to pump in. You cannot reach millions overnight by an extensive media campaign. Wait, most financially capable brands also do not market their apps in that way. So, don’t think that only big budget marketing will do everything. You can make your app reach your target audience far and wide just through a carefully designed social media campaign, and it comes cheap and most of the times for free.
You need to build a social media community for your app. You also need to make people talk about your app and push it further. Achieving this is no small feat since your future acquisition and business growth depends heavily on this community. But you need to make your ground principles and practices correct when trying to push your new app through social channels.
Here we are going to explain how to empower your Mobile App Marketing with Social Media.
1- Give utmost priority to the content creation
Just like the web, good content creation is the shaker and mover of social media presence. You need to create contents that can engage your audience and make a positive impression on your app. For example, if you are unleashing a food app, there is no better way than to promote it by sharing food recipe contents or contents on different cuisine traditions and food stories.
Publishing social media contents also require lot of diversity and creativity. You need to publish various types of contents instead of just publishing a long body of texts that nobody bothers to read till the end. Publish pictographic contents with a mix of graphic images and texts. Publish videos, images, GIFs and animation to describe your app or deliver contents related to it. For creative contents, you can also take help from quality tools like Dialogfeed that further add value and simplify content creation.
Lastly, keep your contents simple, short and pleasing throughout. With the attention span of social media audience fast eroding, long contents demanding too much attention will not engage the audience.
2- Diversify your social media presence
Now you need to diversify your social presence across multiple channels rather than sticking to just Facebook or Instagram. Every social channel has a typical flavour of their contents and audience. Your new app should utilise the fullest potential of these channels. But, you also need to prioritise a few channels for the regular presence and content creation, since with limited resources you cannot manage too many channels at the same time.
Twitter is a great channel for quickly coming into view with small contents. If your app belongs to niches that are predominantly pictorial in nature, Instagram and Pinterest are good media to showcase visual contents. For more professional and erudite contents both LinkedIn and Google+ are good platforms. Facebook is invincible for most app niches as it represents all streams and preferences of social contents.
3- Incentivise your social marketing
4- Real-Time marketing as a feedback tool
Real-time marketing refers to the kind of marketing that is drawn on direct conversations with the users in relation to popular events, some new announcements, trends, etc. It is now one of the most popular modes of marketing on social media. As per the popular daily events and trends related to your app niche you can ask for their feedbacks and answer their queries in real time. This is one way you can always stay at the spur of a trend and draw attention.
5- Tell a story about your app
As human beings, we are always drawn to storytelling. This is why marketing has also evolved to embrace stories rather than just sticking to materials. This is why apps targeting social media always focus on the engaging audience with a story, with the story that talks about the becoming of the app and how it can help them in real life situations.
Some of the scopes of storytelling any app should opt for include:
- The becoming of your app and the inspiration behind it.
- The motivation of your app.
- The real-life situations where your app proves to be useful.
- The story of your brand that ultimately transported into the app.
- How your app is an example of your commitment to creating value for users.
- The teamwork and dedication that made the app possible.
Social media presence can boost your app’s marketability to a great extent if you really follow these principles consistently. Most important of all, social media demands a consistent and persistent effort than enthusiasm that comes and goes into whims.
Keval Padia is a co-founder of Nimblechapps, a prominent mobile app development company based in India. He follows different tech blogs and current updates of the field lure him to express his views and thoughts on certain topics.