People tend to focus only on Google for their searches and completely forgot that there are other search engines too. Yes, ranking on Google might be a best objective, as it is one of the largest search engines with more than 3 billion searches every day. But, you cannot deny that the market houses some other search engines too with active users already. Some of those platforms are focused on sharing experiences, some on videos and others are B2B sectors. There are some platforms designed for listing of products. That makes it rather ideal for any particular online site to rank for those search engine platforms and not quite in Google alone. Check our Facebook, Twitter and Youtube SEO Tips to improve your visitors numbers on these platforms.
Optimize your website well:
Yes, it is true that you need to rank on Google but you also have to optimize website for other search engines for best supporting your niche of business. If you really want to grow traffic, then it is high time to understand how the search engines might work. You need to know how you can optimize the page or website for search engines and which engines you might have to spend time more.
Starting off with Facebook SEO
Facebook is perfect for your local businesses. It is one of the effective ways to communicate with people. It is also an avenue to share some expenses and thoughts and a perfect mean to stay connected with your friends. Aside from that, FB is a place for your advertisements and promoting services or products. Facebook is noted to be rather helpful for entertainment businesses and for local businesses more.
Big chunks of Facebook searches will focus on finding reviews, known hours of operations and providing information on some recent promos and deals. With more than 1 billion searches every day, the competition is getting steeper. It is further getting hard to rank on FB. The good thing is that there are ways to optimize business page and help get higher ranks. It provides enough traffic to website.
Help to grow your business in Facebook:
For the first step, you need to put the right name. Facebook is rather particular with its keywords. But that does not mean you need to stuff it with KWs. While choosing a page’s or group’s name, there are few points to consider.
- The first word to be included in page name will be the important one. So for targeting particular audience, avoid using generic names.
- In case you own franchise, it is always better to put brand or location on name.
- If some pages use your name as created by fans, remember to put the term “official” on your main FB page.
Time to customize FB URL:
By default, the FB URL will comprise of multiple numbers. Remember to click on ‘Facebook Username” for changing the URL and make it more specific by deleting the numbers and adding your business name to it.
You have to complete all information:
It is important to put the right keywords. But, stuffing KWs is a complete no. Instead, you can try concentrating on offering information like what your company is all about, mission, focus, link to website, phone number, physical address and email address. It will make it easier for visitors to know and to reach out to you.
Next stop is Twitter SEO
For entertainment businesses and news, Twitter is always the first one to consider. Some people seldom use Twitter but when they do it, it is always associated with some news and gist of trending news and topics.
- Just like Facebook, Twitter is more like staying connected with family and friends, but mostly with celebrities and some big names in the market.
- The positive point about Twitter is that it is not that hard to optimize. You just have to use your brand name or real name.
- Furthermore, you have to come up with short bio. Do not forget to include some proper keywords and you might use hash tags with it. Apart from that, add a link to your online site.
While tweeting, do not forget to use hash tags. There are certain tools available, which will make you choose the right hash tag. You can even log online and get some researched based articles on that, as well.
Then you have YouTube SEO
Another interesting platform for digital marketing, entertainment businesses and videos has to be YouTube. Previously, it was just a place for watching videos, but things have changed over the past couple of years. Thank to increasing number of searches and users, it has become a proven avenue to watch anything under sun.
If your business offers any video tutorials, then YouTube will be your platform or best search engine. For optimizing the video, you need to take some researched infographic and SEO guide from tayloright.com for help. It will help in providing you with intensive explanation.
For e-commerce category, Amazon is the name to be. If you are associated with e-commerce platform, then your focus should be on ranking for Amazon and not quite on Google. If you are trying hard to aim your products to rank top on Amazon, some steps might help you big time.
You have to present the right title. The main purpose is to help buyers know what products are all about. Some will use title for stuffing keywords but you should not do that. You have to optimize it well for the people. So, use the title for putting brand, description, key ingredient or material and more.
You can take advantage of Amazon for putting all possible keywords that users might be searching for. But, it won’t help you with Amazon ranking at all. It might even hurt you by making your content look all spammy. So, avoid using comma and maximize the 50 characters slot without using repetitive words.
Outside Google, SEO requires specific efforts and strategy.
Focus on Facebook, Twitter and Youtube SEO tips to get your contents notified in these areas.
Maria Jones is blogger and content writer who write many articles on SEO, Business, Web Design and Technology. She enjoys reading new thing on internet. She spends lot of time on social media. Visit now tayloright.com