We are living in an era of the internet. Everything is on the internet. A variety of businesses, especially, B2C (Business to Consumers) retail is touching the sky because of the internet. According to a recent study, a lot of consumers would like to purchase products and services from online retailers because it saves time and a lot of effort.
The norms of business have changed drastically since the rise of ecommerce. Marketing has taken the shape of digital marketing and opened up new horizons for businesses to promote their products and services. The trends of digital marketing change from year to year.
Every year there are certain new trends and some trends continue to go on. Some trends which were popular in previous years go out of sight in the coming year. Digital marketers have to keep an eye on the trends to keep up with the market.
Digital Marketing industry is evolving rapidly due to the rise of new ideas and trends. The year 2020 is going to be an important landmark in digital marketing. This is because of the rise of some new technologies which were not available in the previous years.
We will discuss some digital marketing trends that will rise in the year 2020. These trends are listed below:
Use of Chabot’s
AI (Artificial Intelligence) is doing wonders since its introduction. The digital marketing world is also turning towards the use of AI. A lot of consumers want an early response to their queries about products. Brands especially B2C (Business to Consumers) retailers should ensure that any individual interested in their products should get the response as early as possible.
One way to make sure the response is the use of ‘Chatbots’. There is nothing too complex about the chatbots. Chatbots are just a specialized form of software backed with Artificial Intelligence to act as a virtual brand representative if a consumer wants answers to some queries.
This is a very good concept, as it brings automation in customer response systems. Previously, some of the consumers always went unanswered because of manual responses by brand representatives. This was not good for a brand’s reputation. Now with the rise of chatbots, brands can overcome this problem efficiently.
Use of Quality Content
Regardless of the year or decade, one thing which is always going to be important for digital marketing is the use of quality content for the promotion of products and services. If ecommerce brands or businesses want to enjoy a great reputation and a considerable share of the market then quality content is the key.
In the year 2020, there is an improvisation in the marketing content. The digital marketers are looking for content which is more focused towards a specific category of consumers. This is because they are looking to target a specific market more precisely. Quality content related to intended recipients is the need for digital marketing in 2020.
However, quality shouldn’t be compromised in any case. Therefore, the use of Prepostseo plagiarism checker to ensure the quality of content and escape plagiarism allegations is a must.
Use of Infographics
A considerable number of people visiting the web want to have a quick insight of content instead of reading long paragraphs. Infographics are especially used to cater to the needs of this visitor category. According to a recent research study, infographics are working better than any other type of content. There are plenty of reasons behind it.
Some of the reasons could be, other content types provide overloaded information which is sometimes difficult to digest. The human brain prefers to get information through visual content. Infographics are a great way to tell visual stories. Infographics are intended to make use of the picture superiority effect.
Brands can simply post these infographics on their social media handles. Infographics can easily go viral because people don’t have to copy and paste long form of content, they can easily save this infographic and share it with others.
These were some reasons for the better performance of infographics as compared to any other type of content. The year 2020, is all about the rise of the use of infographics for digital marketing and brand promotion.
Focus on Voice Search
A lot of users were looking for an easier way to search the web for their queries. Voice search through smart assistants has given them an easier search option. Smart assistants like Google Assistant, Alexa by Amazon, and Siri by Apple are acting as a game-changer for web search.
The majority of consumers have welcomed it and already started using it for search on the web. These smart devices give users a whole new way of interacting with the media. This makes it quite difficult for brands to or businesses to promote their products and services especially when users want the smart devices to search the web for them and bring the results in form of audio answers.
Digital Marketers have to focus on SEO which could work with smart voice search devices as well. This voice search trend is not going to decrease now, so businesses should focus more on voice search optimization for better business.
Social Media Marketing
The use of various social media platforms is increasing rapidly. While Facebook is still a leading option for social media marketing, Instagram is also chasing Facebook. The age demography of more than 41% of people using Facebook is up to 65 years. This makes Facebook an ideal platform for marketing if you plan to target the senior demographic through social media marketing campaigns.
Instagram is another great option for marketing. Young people prefer Instagram to interact with other people socially. This makes it a better marketing option if the targeted audience belongs to a younger demographic especially below 30 years of age.
Instagram has recently achieved a target of 1 billion users worldwide and is expected to get more users with the time because it is a favorite social media platform for young people. This social media platform has really made it easier for people to share photos and videos from their phone, easily. Twitter is also a good option to target a variety of audiences worldwide. However, it is observed that promotional posts with visual content i.e. photo or video works better as compared to post without a photo. The same is the case with Facebook posts. So, it is very clear that the general audience on Facebook and Twitter appreciates the posts with visual content and responds to them. By the way, Google also love pictures, videos included in social media. It means that you should republish smart social media content on you web site. Social brand content and UGC republished on your web site will help for your SEO and will inspire, engage and boost your audience. Expert solutions like Dialogfeed.com will do it for you efficiently.
We have discussed some important digital marketing trends that will rule the year 2020. These trends are expected to continue in the coming years as well. Digital Marketers who wish to get the attention of a huge number of the audience should follow these trends to attain a great market share. Good Luck!