To boost your social media growth, discover 3 Infographics Social Media Tools “How to boost your social media growth ?” This question is often raised in your services ? Words are not enough in social media. This is what is showed in this infographics created by Dotcominfoway which highlights visual importance in social media today. Visual contents areRead more
As we told you, Instagram is the rising application for users and consequently… for advertisers too. But in order to be visible by your communauty you need an Instagram strategy showing inspiration, creativity and based on sharing !
Picture marketing is at the heart of a process changing digital marketing evolution: image is taking now an essential role in web ecosystem. More than a communication support, it is progressively mutating in a communication MODE, that is merging with current formats or is speaking for itself.
Web is not a technological domain. It reveals only one thing: we all have a voice and it’s being heard while it used to be that advertising and mass media wanted us to know what should be known through unidirectional broadcasting.
We are not the ones saying this even if we are convinced of it. With France24, the answer is obvious: television becomes social, all news sites and brand’s sites meet the same fate. Look at Red Bull’s website worldwide: it’s a “social” news site.
There about half a billion sites on the Web. Why should I come to yours ? More than ever, while usage of the Web is greater, it has become as well more concentrated: fewer sites concentrate a higher proportion of the traffic. Among them, top sites are of course social sites such as Facebook orRead more
The purchase of Whatsapp by Facebook over the last week-end raised some eyebrows. Why paying $17 Billions (up to $19 Billions given possible future payments) for a simple smartphone app with relatively little revenues, or about $50 Millions from people that pay $1/year to access the platform, apparently on a ‘volunteer’ basis. $19 Billions isRead more
When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now: Is Facebook really serious about it ? Will consumers follow ? Could this attempt quickly join other ‘copycats’ initiatives likeRead more