Branding strategies you need to copy
The catchphrase of any business now is “if you don’t establish as a brand, you are simply a commodity.” If this is the scenario, why do most of the small business owners hesitate to invest in brand building? Is it ignorance or lack of will to succeed?
Every business has its own demands of the time, and with the startups and establishing companies, brand building may be a relatively unimportant affair when the entrepreneur is still struggling with the business setup and other priorities. However, meeting that primary goal is not the defining factor of business success, but one needs to grow further. So, it is not wise to fully dismiss the value of branding strategies.
How to build a brand?
Many of the starters believe that establishing expensive brand strategist is not their cup of tea, but it is not necessary to be extravagant to build branding strategies and refine your company’s image. A few others also keep a misassumption that branding is all about designing a logo and giving it a catchy tagline.
Branding, as a unique tool for business success, is surely complex for a novice. If you are ready, you must start learning. Here are the essential branding strategies to be learned from those who have already established their companies as brands.
Having an all-inclusive brand standard
You can think of Coca-Cola or Nike, and what you exactly imagine now is not a specific brand, but the simple logo / brand name in a unique font, color, and style. It is admired that these brands have a clear brand standard with which they create a unique impression on the consumers. There is consistency in the products, packaging, online profile, television commercials, and even wrappers are drawn on the same font, color, logo, and experiences.
Dedicating a single person or team to guide and enforce the branding strategies
Once you establish the brand standard, it is ideal to appoint a single brand keeper in your organization to get involved in each and every aspect of the business to ensure brand reinforcement. Making multiple people involved in this process can create confusion and will ultimately diminish the uniqueness of the brand effect.
Leveraging the strength of big data
Big data is creating revolution in modern-day business. However, the term “big” doesn’t imply that it is something out of the reach of small brands. For any business, there are umpteen sources producing data, but what counts is how effectively we gather, process, and assess this date to gain actionable insights into business.
Big data analysis is an approach to effectively make use of the data from various sources and run the reports to make prospective changes in marketing and branding strategies based on the findings to ensure more results.
Not just limited to these, but brands do more nowadays like actively getting involved in the community. You can find the corporate social responsibility initiatives of many organizations as an example. One thing you need to keep in mind is that successful branding is not a one-time goal, but it is an ongoing effort to keep up the value and user experience of your offerings.
Author : Billy Argon is a content and search engine marketer, who is known among the peer group as the branding guru. He posted many articles on the blogs about Venn diagram template assessments and effective branding campaigns.