• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • Log in
  • Free Trial

Best Instagram Marketing trends

    Home Blog Best Instagram Marketing trends
    NextPrevious

    Best Instagram Marketing trends

    By Frédéric Escarieu | Blog, Display | Comments are Closed | 21 March, 2017 | 1
    Share
    Tweet

    Instagram Is Set To Entice Marketers In 2017

    Best instagram marketing trends


    On this post we will see the best instagram marketing trends

    Instagram, which was once a platform focused on images and short videos, has now emerged as a substantial visual platform with many more features than it launched with back in 2010. In the beginning business marketers weren’t keen on using the social network as they considered it only applicable for visually appealing products – in fact Instagram itself was perturbed about how best to monetize the site and what advertising platforms to offer. Most of the marketing content has traditionally been shared by brands in the food and fashion industry as these can rely completely on visual appeal. However, as methods for reaching audiences in all niches have been explored and Instagram has introduced more features, the platform has become more accessible to those marketing all kinds of products and services. By 2017, 70% of all brands are expected to be utilizing Instagram as a marketing tool according to a new infographic from WebsiteBuilder.org.

    That’s a good news for Instagram approved service providers as Instagram has decided in June 2016 to be much more selective on the choice of its partners, and cut the access to its free API to most of them. Now we will see the best instagram marketing trends.

    
    

    User experience and data analytics will improve

    Currently, the data analytics on Instagram are poor compared to the likes of Facebook. Marketers have to rely on third party tools to make use of the data that is available. However, with the mobile ad revenue projected to reach $3 billion in 2017, the developers of Instagram are expected to open it up more and make it more marketer-friendly, so they can laser target their campaigns and make more money all round.

    Every business should establish a digital content strategy to reach as much as possible. Best instagram marketing trends.

    User generated content will become prominent

    A growing method of marketing that will only increase this year is paying other users to vouch for your products (sharing posts or making their own), or at least encouraging them to give an honest review. This creates social proof that marketers cannot generate themselves on their own accounts, but UGC they can collect, moderate, curate to display them on great social walls on their web sites or on connected TV screens in Point of Sales. That’s very useful to inform, inspire, engage, highlight the audience. Also with a better SEO, more traffic, longer retention, higher conversion impacts.

    Videos on Instagram will garner tremendous popularity

    Even though Instagram is primarily a platform to share images, the introduction of videos has changed the marketing game for the better. Your followers know that every photo you post is created carefully and manipulated using software tools. Videos, on the other hand, are unedited and unfiltered. They provide a very personal engagement with the audience. Especially, with the introduction of live videos and direct messaging, Instagram has enabled marketers to get in touch with the followers on a more personal level. There are now also snapchat style stories that create urgency and intrigue that other content does not.

    Digital marketing nowadays is practically impossible without Instagram. Make sure to follow these pics of advice to make the most of it. Best instagram marketing trends

    Shoppable product tags is a boon

    Until recently, the only place for a clickable link was a user’s bio page. Now that Instagram has rolled out shoppable product tags for certain users, marketers can greatly benefit. The shoppable product tags take the users directly to the landing page for the products when the tags are clicked. This means that marketers can effectively utilize Instagram to sell products directly. Instagrammers can take immediate action to purchase a product if they like it. This will not only reach your business’ own followers, but also any users searching for that hashtag.

    To learn more about Instagram and how you can include it in your marketing campaigns, make sure to check out the full infographic from WebsiteBuilder.


    Author : Megan from Websitebuilder

    Share
    Tweet
    No tags.

    Frédéric Escarieu

    More posts by Frédéric Escarieu

    Related Post

    • Social commerce: this field needs a fresh start

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

      Share
      Tweet
      Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

    • The 5 brands’ diseases on social media

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      For many brands, the social media ‘strategy’ can be summed up to: a race to “Likes” and fans – with Facebook as central point. The results are up to their strategy: poor. After having metRead more

      Share
      Tweet
      For many brands, the social media 'strategy' can be summed up to: a race to "Likes" and fans - with Facebook as central point. The results are up to their strategy: poor. After having metRead more

    • Our recent improvement

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,… thanks to theRead more

      Share
      Tweet
      Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,... thanks to theRead more

    • Hashtags on Facebook – what does it mean ?

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags – this is already the case for many of us. This is a significantRead more

      Share
      Tweet
      (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags - this is already the case for many of us. This is a significantRead more

    • How to make your conversational campaign a success

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

      Share
      Tweet
      Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

    • What is the oldest marketing technique ?

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

      Share
      Tweet
      A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

    • Instagram social wall now on Dialogfeed !

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

      Share
      Tweet
      Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

    • Social media is now the first ranking criteria

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

      Share
      Tweet
      According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

    NextPrevious

    Use cases

    • For your Website
    • During Events
    • On Screen in your hall
    • Interactive campaign
    • For e-commerce
    • For internal communication
    • Publishing

    Fonctionalités

    • Aggregate posts
    • Customize with Templates
    • Slider and Carousel
    • API for Developers

    Blog

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas

    A Propos

    • Our Purpose
    • API for developers
    • Tutorials
    • Partners
    • Covid19NewsWall
    • Contact
    • FAQ
    • Terms of Services
    • Privacy policy
    Copyright 2022 Dialogfeed's team | All Rights Reserved
    • SocialWall
      • Multipost
      • Slider
      • Features
      • Prices
      • I Post, I Plant, I Help
    • Services
    • Blog
    • en
    • English