Belambra : how to gain followers with contests
Belambra is a major french travel company. The brand rents vacation facilities in France in more than 50 « Belambra clubs ».
Belambra in 3 numbers :
– 58 vacation clubs that gathers 9000 housing complexes on the french coastline and mountains
– 500 000 individual clients/families per stays
– 2 000 vacation groups
Thanks to an impactful and well-thought hashtag campaign, Belambra managed to reach their audience and gain followers, in a sustainable way. Here are the elements that contributed to the success story of Belambra.
The photo contest #Belambrawards
After the successful contests in 2015 and 2016, the #Belambrawards are definitely here to stay.
The concept ? Thousands of professional photographers or amateurs, sharing memorable vacation moments. These moments captured at the beach, the mountain or the country side for example, are posted on social media with the hashtag #belambrawards. Participants can win a professional camera, a vacation in a Belambra club or their picture could be published in “PHOTO” magazine. The contest allowed Belambra to gain followers, in a subtile way.
What are the perks of this contest?
In 2015 belambra was the n°1 summer photo contest on social media in France, with more than 11 000 pictures posted.
Numbers were even higher in 2016 with more 20 000 pictures shared and 4 million users reached on Instagram.
Belambra managed to gain followers by using user generated content (UGC). Thanks to the social wall displayed on their website. Participants created the largest live vacation photo album . This social wall powered by Dialogfeed gathered landscapes that are colored, wild and urban.
The power of influencers
To gain followers you also need to bet on the impact of influencers. A digital influencer can really change the buying behavior of his followers, and be very useful for brands to :
– Be identified as a leader in a specific area
– Gain the trust of the consumer
– Increasing ranking
Every year, influential Instagram ambassadors collaborate with belambra to gain followers and multiply the reach of their campaigns.
How to find them ?
Traackr : It’s an online tool that allows you to find social content from influential profiles.
Google : Google will also enable you to find the most well ranked sites/social media profiles in a particular subject.
If you want to gain followers on social media too, create your own contest here.
