What are the best SEO trends in 2018?

Whatever the situation is, whether it is a family lunch/dinner, a long-awaited weekend, outing to explore the local market, planning ahead for everything always results in good.

So, it’s the time when we need to settle down and think about the new year brand marketing plans that can rock the SEO world.

Today, things are getting changed at a fast speed. Especially in the context of World Wide Web, everything is getting more advanced and proven.

The marketing landscape is changing day-by-day and moving towards the most advanced ways that can aid businesses to grow prolifically.

Quickly developing SEO trends are the pathways that make businesses feel optimistic about gaining utmost praise and popularity.

There are few days left in the current year 2017 and everyone is almost ready to welcome the new year 2018 with open arms.

For business entrepreneurs, it’s the appropriate time to plan ahead for the new marketing strategy. Surprisingly, they have started planning for that in advance. That’s great by the way!

To help them in their journey of setting the best SEO strategy, we are here with the strongly predicted SEO trends that are going to hit the next year.

Dive deep to reap the benefits of the below-mentioned SEO trends in 2018

• Benefits of HTTPS Over HTTP

Nowadays, HTTPS is working as the superior web browser protocol. It is far better than its predecessor and acts by encrypting and filtering all the communication done between your website and web browser.

By observing the advantages of HTTPS, Google has announced that websites that have HTTPS URL will rank higher on the web than those that are still running over the web with HTTP site address.

Websites who are utilizing HTTPS succeeded to reduce the virus risks and ensure utmost security.

• Demand of Accelerated Mobile Pages

The concept of AMP is revolving all over the web as the ideal solution to slow loading web pages. Introduced by Google, AMP has come up as a complete package which has the potential to make the web pages perform better and with fast speed.

It works by enabling the mobile browser to load the pages 4 times faster than normal pages. These pages use approx 10 times less data in comparison to the other regular/non-AMP.

This technique is already on the boom and expected to hit the SEO world in the future as well.

• High Rise In Voice Search

In this fast-paced internet world, today most of the people are making use of voice search technology via their smartphones to make quick searches.

Bearing this in mind, businesses have started to include better phrases and keywords to make their links easy to catch by the browsers.

Users today mostly use normal phrases to make searches hence it would be better if SEO experts include naturally speaking keywords or phrases to grab more users.

By doing so, Google will display relevant results and users will feel that they have full control on search results.

• Content is Still KING

Filling your webpages with rehashed copy and boring information is not going to earn you followers. On the other hand, if you place quality content which is valid from originality point of view, it can help you earn better SEO results. Content always lies on the top and it will be on the pinnacle in the future too.

In short, content is the king and helps to achieve great results if utilized properly and with defined standards.

• Strong Social Media Presence

At present, a larger part of business relies on social media to advertise their brands. This is obvious as today branding describes that how much your product is noticed over the web.

Here, social media is considered as one of the most sought after mediums that are connecting people with the brands to establish a grand online presence.

This is the strong point to look out for the next year’s proven SEO trends.

• Use of Rich Answers & Snippets

If you want to improve your SEO strategy, then adding more rich answers and snippets would be an excellent way to do that. It should be included in your 2018 SEO checklist.

This enables the content to be directly flash out on the screen exactly the customers projected for their answers.

By implementing this technique, businesses are able to represent their important information on the top and with specifically defined boxes which gets notified easily and attracts users at once.

Anyone can easily access or grow their search results by including more sorted answers and definitions that users can easily understand.

• Build Valuable Backlinks

Backlinks are the backbone when it comes to creating the strong online presence. Building good quality backlinks adds value to the website pages and can make Google feel that you have a trustworthy website.

SEO experts should know where to link their website’s links. It should be taken care by keeping in mind the reputation and goodwill of the business.

Hence, one should link the web pages to the reputable sources and do publish the content with the links to any of the non-famous directories.

• Provide User Experience Optimization (UEO)

Everything in SEO is done to provide excellent browsing experience to the users. So, whatever the circumstances are, make sure that your website is satisfying the users up to a great extent.

User experience optimization is directly related to the browsing experience they get via their mobile phones.

Basically, users want the websites that load quickly on browsers. Therefore, it is the time you should upgrade your website by integrating responsive features.

Wrapping Up : 

Digital marketing is getting more sophisticated day-by-day. It is also widely accepted by the audience which means that there are more chances that businesses and brands will get more user engagement in the future.

Being an entrepreneur, you must have prepared your website with so much strong marketing points.

We appreciate it! But, if you keep pace with the leading SEO trends for brand recognition, it will add grace to your marketing strategy.

So, think and take your business ahead of this fierce market competition.

Article rédigé par Tom Hardy

Tom Hardy has hands on experience as a SEO Expert. He currently works at Sparx IT Solutions: SEO Services Provider and offers exceptional SEO auditing services to the global clientele.

Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips how to optimize a website over the web using SEO tools and techniques.