How to drive traffic from Facebook to my site?
There is no shortage of jargons when it comes to drive traffic from Facebook to your website. Contents, Conversion Rate Optimization, Return on investment, Realisation, Engagement, Page likes, and Post reach – etc. are a few of them. Sometimes these jargons would be deterrent factors to the new entrants or novices. In fact, the diversion of traffic from Facebook, for example, is rather simple. It is slightly advanced than that of search engine optimisation.
As per the recent study, Facebook drives more website traffic than any other social platform which in turn enhances traffic flow to your website and in turn better ranking in search engine results.
The ultimate goal being to turn people into customers let us analyse how Facebook can
- Reach your target audience,
- Build trust,
- Establish as the right source for a specific job, and
- Prompt the visitors in simple steps to the click from Facebook to your website.
Here are the few tips, steps and ways to drive traffic from Facebook to your website and make you smile ear to ear.
1- Your Facebook Page needs to be optimised for website clicks.
The link to your website should be visible. And the process of clicking needs to be easy. The visitor/customer friendly nature of the link is crucial for keeping them stay long enough. The persistence of vision principle should be exploited to the full extent.
The timeline milestone allowing the visitor to move to the new site should be seamless and hassle-free. Another effective tool is to have a ‘call-to-action button’ which is a handy little feature sitting pretty at the top of your Facebook Page, next to the Like button. You can lure the customers to the page of your choices like a contact form or an email sign-up page.
2- The content on your website shall have to be fresh and catchy.
Keeping the visitors, customers, fans or onlookers engaged with snippets, pictures, videos and links is critical. But that alone does not guarantee a steady flow of dynamic traffic. To make it happen, good blogs are called for. Good blogs would ensure longer sustainability and repeated visit.
3- Your content should be optimised for sharing.
An updated blog with interesting features will do wonders for converting the victors to prospective customers. The quantum of sharing of the contents and blogs on Facebook is a yardstick to measure the effectiveness.
The social sharing buttons enable people to share your content on the Facebook timeline. In the process, the visitors, as well as their friends, are likely to click on the link to your website.
4- Think big with big images.
Visibility plays a major role; it could be pictures, images or quotes. They are bound to bring in more engagement, including likes, comments. The psychological inclination to like bigger photos (say 1200 x 628 pixels) can be exploited.
5- Texts those are difficult to be overlooked.
Compelling texts would pave the way for better attention span. Authentic, interesting contents should strike the bull’s eye. You should avoid repulsive texts, but a friendly and humorous tone should bring in desired results. The blog posts should have compelling titles with link preview. The update will have a clickable image and should not be a cluttered link:
6- Use Facebook’s Link Share view.
A lot of shareable links by uploading an interesting picture with the status update is ideal. The Link-share view on Facebook is extensively used by the visitors.
The Bottom line
Advertisement on Facebook is another useful step which is not that pocket pinching proposal but bound to:
- Getting more reach among your current fans,
- Establish your presence
- Showing an ad only to the concerned customer segments and
- Build a healthy competition.
Increasing visitors to your site as well as increasing the number of conversions from existing visitors should be the motto without spending a fortune. Not necessary all big budget campaign should bring in traffic conversions. By increasing the conversion rate of traffic directed to your site, you can make your existing marketing spend more efficient without increasing the amount you invest in each area.
Contrary to popular believe using Facebook to drive traffic to your website is not difficult at all. Facebook is a wonderful site on which to share your blog, get it shared, and ultimately bring you more readers for your blog articles. Dialogfeed can help in achieving your dream come true.
Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.