As we told you, Instagram is the rising application for users and consequently… for advertisers too. But in order to be visible by your communauty you need an Instagram strategy showing inspiration, creativity and based on sharing !
Instagram strategy can not be improvised
Instagram has nothing to fear from Facebook, Twitter & co, because this application succeeded to enlist a more and more influent user communauty around the idea of sharing visual contents and linked hashtags.
With the advent of picture and picture marketing we talked last week, Instagram turns out to be a serious challenger as brand content promotion support: image, engagement, loyalty, partage, co-building, storytelling, contest-game, product launch… All essential marketing tools are available on Instagram.
But… you can’t “do” Instagram
- Like everywhere, you have to think things upstream: Instagram strategy, if based on storytelling and editorial, can’t be improvised.
- Like everywhere, a strategical and rational action preparation is as much essential as its execution.
Set up your goal, target, actions, environment… there are many elements to decide and validate clearly before : your action perimeter has to be identified.
Design, share emotion, convert with Instagram
Far more than a simple visual auto-promotion support, Instagram enables brands to:
- tell about themselves differently (backstage, the “off”…)
- build a engaged, durable and healthy followers network.
Your Instagram strategy in 6 key points
Golden rules for a good Instagram strategy: creativity, share & diffusion !
Instagram is above all picture marketing. Adapt your contents to your target. Prompt your communauty to interaction : funny ton, evasion, artistic, playful… it is up to you ! And most important, put effort in your visuals as needed ! (some ideas of applications to optimise your visual contents here).
Be creative and interchange supports : Instagram accepts video, please your communauty !
Instagram users are mainly mobile users. And this mobile user, more than any other, is reacting to emotion. Try to provocate it !
Create interaction : you are not on Instagram to spam your communauty, but to bring it together and create and launch dialogue. Follow, mention, be “horizontal”.
Define a « hashtag strategy » : hashtag is here to help you to identify photos and discussions about you or your target Hashtag is a theme marker giving you and your communauty, the possibility to find topics about them. By extension, it is also recommended to avoid flooding your content with “offtopic” hashtags … because “offtopic” are indeed not about you. Do you wonder how to target your hashtags ? Please read our best hashtag search tools: the interactive list
Broadcast and highlight your Instagram content, on your site, blog, social networks, in brief everywhere ! An efficient solution : an Instagram widget such as the one developed by Dialogfeed, displaying, in real time on a social wall installed on your site or blog, your photos feed and/or photos tagged with choosen hashtags .
You have understood it: Instagram is undergoing a revolution and after 4 years of existence is going to the next step, getting thousands of marketing/comm services to modify their way of doing by integrating picture marketing “with an Insta sauce”.
Train is starting, public are embarking, it is now up to you, advertiser to wait for it at the next stop with the right tools !