• Publishing
    • Social Media
    • TV Display
  • SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Event – Webinar
    • Live Event
    • Webinar / Meeting
  • Services
  • Blog
  • en
    • fr
  • Log in
  • Free Trial

5 Tips for Successful Social Media Wall for Event

    Home Blog 5 Tips for Successful Social Media Wall for Event

    5 Tips for Successful Social Media Wall for Event

    By JB | Blog, Display, Event, Hashtag, Social wall, Tools, Twitter | Comments are Closed | 1 April, 2016 | 1
    Share
    Tweet

    WHY?

    Because Social Media are viral, when your audience posts something, all their friends, followers, fans, … can see it. Social Media is the perfect communication tool to: inform, animate, inspire, engage & highlight your audience. How to best Use a Social Media Wall for Event ?

     

    HOW?

    1. Create a hashtag and promote it

    > Hashtag creation: use a short hashtag related to your event or company such as #JFD16.  Example: for the international women day in France, what would you create?

    Good: #IWD16 (short, focused on event and year)
    Bad: #internationalwomenday (too long, too generic)

    Advantages: avoid inadequate content, reduce moderation issue, known only by your audience

    > Hashtag promotion: if no one knows it or is motivated to use it, your wall content will be poor.

    Good: use your hashtag in all your social media, display it on  ALL your event communication supports including all printed documents (flyers, programs, documents, posters, TV …), make a contest with a prize
    Bad: to do nothing !

    Advantages: get posts from your audience (photo and opinions), get questions for your conference

    Cas client Huawei Salon 3

    Photo: Huawei created a hashtag photo contest with #HuaweiPhoto on its booth during the international photo show in Paris

     

    2. Display on big screens & TV located in strategic places

    You have a conference? use your projector to add a social wall close to your presentation. You have a stand in a tradeshow? use a TV to display a social wall, as well as in the hall, in the coffee brak place, …

    Good: a big screen on or behind the scene, a TV at public entrance
    Bad: a screen lost in a corridor, a little screen

    Advantages: inform your audience by your own posts, increase your public engagement, highlight & motivate your best influencers by showing them

    Cas client PUG G21 1

    Photo: PUF for its COP21 conference displayed a Tweet wall on its screen above the speakers and the same wall on the event website

    3. Do community management

     

    Regarding the event social animation, if you have community manager(s), ask them to tweet during your event with photo, short video or text.
    Regarding the social wall, you can choose to let all posts be shown on it or have full control on them by selecting what is displayed.
    Usually, you will let all go. But activate some filtering to avoid surprises: this will be enough for 90% of events.

    Good: make an analysis at event beginning on your hashtag contents – identify spam existence , use automaticall filtering, only show photos (this avoids negative text posts), use keywords blacklisting (to automaticaly hide posts), spend 5 min per hour to check and hide some posts.
    Bad: don’t spend a little time to analyse & check content quality: content is king !

    Advantages: increase your content quality, reduce inadequate contents issues, improve satisfaction of your audience

    Cas client Danone4

    Photo: Danone for its stand displayed only photo from its booth visitors. The visitors were happy to see their photos on screen.

     

    4. Prepare and install the social wall

    Once your social wall is created, you have to display it on your screens. It often requires some minor adjustements you didn’t expect once you are on your event place. So, schedule 1h during your event installation, to check and modify your design settings if needed.

    Good: monitor the margin around your social wall (center it), check the text font size (if it is readable from visitors),  get your event screens resolution and test it with your computer before to see a good preview, verify your Wifi / internet connexion quality, dedicate a laptop to the screens
    Bad: use a non responsive social wall

    Advantages: get the best looking social wall and show you are smart brand happy to engage & highlight your audience

    Cas client Terrena

    Photo: Terrena  has a giant screen on its booth and on its website. It requires easy design adjustments during booth setup.

    5. Choose a social wall provider

    Your main attention must be focused to the following features: content real time update, design customization possibilities, moderation tool, price, delivery time, useful advices et help.
    As you know, Dialogfeed is among world pionners social media hub & social wall provider and powers hundreds of events throughout the world since 2012 !
    You can test here Dialogfeed social media wall event.

    Share
    Tweet
    No tags.

    Related Post

    • The Metrics Factory & Saas Advisor lancentSocial Room Inside

      By JB | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      The Metrics Factory & Saas Advisor lancent “Social Room Inside”, premier panorama des social rooms.   Depuis 10 ans, nombreux sont les annonceurs qui ont décidé de centraliser leurs équipes social media et les technologiesRead more

    • Best SEO trends 2021

      By JB | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      Search engine optimization (SEO) is a viable method to draw in consumers to your online platforms — on the off chance that you use it right. Web optimization is continually developing, and keeping steady overRead more

    • Unique Event Digital Marketing Ideas

      By Emily NGUYEN | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      Nowadays, events are considered insignificant without marketing. Digital marketing has become mandatory for events and businesses. Here we shall discuss a few of the unique digital marketing ideas which you adopt for the arrangement ofRead more

    • Socialisez enfin votre site web grâce au Pink Friday !

      By Emily NGUYEN | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      Profitez du Pink Friday pour socialiser votre site web !!!Bonjour !Cette année 2020 sera bel et bien l'année de tous les changements y compris la date du Black Friday qui officiellement devait être le 28Read more

    • Votre e-boutique click & collect sous 48h pour 1€ !

      By Emily NGUYEN | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      Votre site web click & collect pour 1€ !!!Cher.e.s fleuristes & marchand.e.s de bonheur ! 65% des français achètent sur internet, 34% des commerçants seulement ont un site internet !? Et encore, bien souvent justeRead more

    • How socialfeed widget affects your website’s rank

      By Emily NGUYEN | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      Social media platforms form an integrated part of socializing and business marketing. Using social feed widgets is a crucial part of reaching followers for websites. But what’s a social feed widget? This innovative little toolRead more

    • C’est le mois du sapin ! Vendez les en ligne et en click & collect

      By Emily NGUYEN | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      C'est le mois du sapin !Cher.e.s fleuristes & marchand.e.s de bonheur ! Alléluia, l'autorisation du gouvernement pour vendre les sapins de Noël est confirmée !Nous vous proposons une solution pour faciliter et maximiser vos ventesRead more

    • 9 trends in digital marketing for this end of 2020

      By Emily NGUYEN | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. As the world is progressing theRead more

    Latest posts

    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas
    • Socialisez enfin votre site web grâce au Pink Friday !
    • Votre e-boutique click & collect sous 48h pour 1€ !
    • How socialfeed widget affects your website’s rank
    • C’est le mois du sapin ! Vendez les en ligne et en click & collect
    • 9 trends in digital marketing for this end of 2020
    • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
    • Social Analytics to Improve your Social Marketing
    • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!
    • Dialog Agency la nouvelle agence digitale à 360°, engagée et responsable
    • Save the dates, 2 key events to come with dialogfeed

    Tags

    API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

    Archives

    • April 2021 (2)
    • February 2021 (1)
    • December 2020 (3)
    • November 2020 (4)
    • October 2020 (2)
    • September 2020 (3)
    • August 2020 (3)
    • July 2020 (4)
    • June 2020 (1)
    • March 2020 (2)
    • February 2020 (1)
    • January 2020 (1)
    • December 2019 (3)
    • November 2019 (3)
    • October 2019 (1)
    • September 2019 (3)
    • August 2019 (2)
    • July 2019 (3)
    • June 2019 (3)
    • May 2019 (1)
    • February 2019 (3)
    • January 2019 (1)
    • December 2018 (6)
    • November 2018 (2)
    • October 2018 (2)
    • September 2018 (1)
    • August 2018 (1)
    • May 2018 (1)
    • April 2018 (6)
    • March 2018 (7)
    • February 2018 (7)
    • January 2018 (6)
    • December 2017 (3)
    • November 2017 (1)
    • October 2017 (2)
    • September 2017 (2)
    • August 2017 (8)
    • July 2017 (2)
    • June 2017 (1)
    • May 2017 (4)
    • April 2017 (3)
    • March 2017 (5)
    • February 2017 (4)
    • January 2017 (5)
    • December 2016 (8)
    • November 2016 (4)
    • October 2016 (2)
    • September 2016 (3)
    • August 2016 (3)
    • July 2016 (4)
    • May 2016 (1)
    • April 2016 (1)
    • March 2016 (1)
    • February 2016 (1)
    • January 2016 (3)
    • December 2015 (1)
    • November 2015 (1)
    • October 2015 (2)
    • September 2015 (1)
    • February 2015 (1)
    • January 2015 (2)
    • December 2014 (3)
    • November 2014 (6)
    • October 2014 (2)
    • September 2014 (1)
    • August 2014 (3)
    • July 2014 (2)
    • June 2014 (2)
    • April 2014 (1)
    • February 2014 (1)
    • January 2014 (1)
    • November 2013 (2)
    • October 2013 (2)
    • September 2013 (1)
    • August 2013 (1)
    • July 2013 (2)
    • June 2013 (1)
    • May 2013 (2)
    • April 2013 (1)

    Use cases

    • For your Website
    • During Events
    • On Screen in your hall
    • Interactive campaign
    • For e-commerce
    • For internal communication
    • Publishing

    Fonctionalités

    • Aggregate posts
    • Customize with Templates
    • Slider and Carousel
    • API for Developers

    Blog

    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas
    • Socialisez enfin votre site web grâce au Pink Friday !
    • Votre e-boutique click & collect sous 48h pour 1€ !

    A Propos

    • Our Purpose
    • Team
    • API for developers
    • Tutorials
    • Partners
    • Covid19NewsWall
    • Newsletter
    • Contact
    • FAQ
    • Terms of Services
    • Privacy policy
    Copyright 2020 Dialogfeed's team | All Rights Reserved
    • Publishing
      • Social Media
      • TV Display
    • SocialWall
      • Multipost
      • Slider
      • Features
      • Prices
      • I Post, I Plant, I Help
    • Event – Webinar
      • Live Event
      • Webinar / Meeting
    • Services
    • Blog
    • en
      • fr
    • Français 
    • English 
    We use cookies to ensure you the best website experience . If you continue we assume you agree on it.Ok