Google any random question that pops into your head, and you’ll be presented with a seemingly endless list of answers given to you by blogs. Blogs have grown significantly in the recent years with more than 250 million blogs online with 2 million blogs written each day.
So how do you get heard above all the noise? How do you get more attention to your blog posts and get your readers to comment and ultimately, share them?
We’ve got 5 tips on how to increase your blog traffic:
1. Meet a Specific Need
You need to be strategic with your content marketing efforts by creating content that meets the needs of your target audience. What questions related to your industry are they asking the most questions about? And what have others written about the subject? And while it’s easier said than done, you need to write a blog that’s even better.
If your writing style hasn’t attracted much attention in the past, maybe it’s time to change it up? Just because your blog is aimed to be informative and educational, it doesn’t need to uptight and read like a textbook. Breathe life into it with vibrant storytelling that shows off your brand’s personality.
2. Care About Keywords
SEO matters. Every single blog post you write should be optimized with a keyword. SEO doesn’t happen overnight, making it essential for you to be optimized from the start. The trick is to create a post on a topic with low competition keywords. Start by finding keywords that are relevant to your business and find the keywords with low competition which increases your website’s chances of being ranked.
3. Know Where Your Audience Hangs Out
When you know your audience and where they can be found, you’ll know where to promote links to your blogs. What’s the point in writing compelling pieces for a specific audience if you’re promoting your posts on a channel they don’t use? Every industry has a favorite hang-out spot; it’s where others in their niche connect with people who share their interests and exchange ideas.
You’ll find B2B companies on LinkedIn while industries like retail, hospitality, and fashion flock to Instagram. However, it seems that Facebook is the social network for all. Specific groups also engage on forums.
4. Optimize for Mobile
The average modern user now spends almost 3 hours a day on their smartphones and other mobile devices. And when you consider the fact that Google rewards sites that are mobile-ready with higher rankings, you recognize more than ever how important it is for your website to be optimized for mobile because it will ultimately help you increase sales, boost customer engagement, and generate more traffic.
- Establish Relationships with Other Bloggers
Who better to understand the plight of bloggers than other bloggers? Some bloggers in your niche may already be doing better than you are. Cite or feature one of them on one of your posts and tweet or tag them to let them know that you found their content so valuable that you had to share it with your audience. Flattered, they’ll probably share the post that mentions them or retweets your tweet which gets you more shares and more traffic to your post.
However, remember that your aim is to establish good and genuine relationships with other bloggers. Don’t just do it for the mention or retweet. Cite bloggers and websites that you know are reliable so as not end up losing your own credibility.
Which of these 5 tactics for increasing your blog traffic are you likely to try out first? We want to hear about it.