There have been major changes in technological trends in the world around us. More and more businesses are shifting to social media for expanded outreach to their target customers. Not only does social media provide a more efficient platform but also is cost and effort saving.
But with the number of businesses that are coming up online each day, it is a big challenge to get noticed. More so ever, it becomes difficult when you want your audience to remember your brand. This is a concern for all businesses. But fortunately for us, the solution is at times available but not easily visible to plain eyes. The hectic lifestyles and stress make business owners miss out on these significant clues.
Here are 5 ways that will help your brand stand out on Social Media: –
Make sure to have strong and seductive visuals-
Content creation takes a lot of effort and time. Even though the content is important, brands need to pay attention to their visuals too. Most of the audience that you already have, are visual learners. Posts that include visuals are more likely to receive more engagement than posts with just text. Considering the fact, visuals make more impact on the mind, it’s important to have stronger visuals. They are the first impression your audience has of you while scrolling through feeds on social platforms. A powerful visual will make sure you are noticed and heard in a crowd. In case you are using photographs or explainer videos, make sure they are High quality and captivating. Experiment with your visuals and understand what works best for your brand. Remember to try out unique concepts that resonate with your brand, like grid images on Instagram or Puzzle Feeds.
Convey your compelling message or story through your captions-
Every brand in itself is unique and has a unique vibe to it that sets it apart from others.
If your brand represents something that is interesting, show it through your posts. Your posts on social media are a combination of content, theme and your brand vibe. What makes your content engaging is how well you make use of these 3 components to tell your brand story. The best way to do this is by using captions that are compelling and provide value to your audiences. Gradually you would see that your audience connect with your brand and hear you out. They connect your brand vibe and associate it with you. This is what separates you from your competitors and leaves a long impression on your audience’s mind. Never forget that your intention is to connect with your audience and not just put facts for them.
Ensure you have a mixed up content gallery-
Another way to help your brand stand out in the crowd is to have a variety of content for your audience. Make sure you use unique content types and different posting techniques. Get used to mixing up content, videos, images and also plain text formats too.
Consistency matters big time, in your flow, style and themes-
Like all things in life, consistency makes a big impact on how your audience sees you. As a brand, you will have to focus on your business and decide on a marketing strategy for your visual posts. You cannot keep experimenting on a regular basis. What’s important is you have consistent and coherent posts on social media that your audience connects with you, as your style. Work with your team and understand which style suits your brand. This will make you easily visible in your audience’s feed.
For example, if you are a Wall Hangings brand, all your posts could be of a specific kind and theme. They will all cater to the same formats but a specific aspect of each picture, like the product, could change.
Make use of a social wall to display your feed on your website-
This wonderful app from Dialogfeed that showcases your brand’s social story. It helps in engaging your audience, converting them and also inspiring them. It can be used by anyone in any desired location, be it a hashtag campaign or in retail/commerce etc. Not just this, the social wall also allows you to design, moderate, include add-ons and display formats for your content.
Take help from Hashtag wall to get your hashtag game on point- This is another helpful app by Dialogfeed that will optimize your work for you. This allows you to mix up your guests and users content in a hashtag wall. A hashtag wall will help you amplify, improve your ranking and also improve your sales and engagement on social media. It can be used to run campaigns, contests, live events and also user feedbacks. Hashtag wall is easily adaptable to your specific brand needs. You can choose to design, moderate and display contents of your choice.
There are other unique ways too to be recognized as a brand on social media. New ways are coming up each day as the competition is increasing. What will set you apart, is your unique brand vibe. Figure a strategy that works for you and stick to it.
Swaraj Das Mohanty is a Content Marketer at PagePotato. Being a graduate in Journalism from Bangalore University and an ex-Radio Jockey, he helps brands put their best content up front. Beyond work, he is a bookworm who knows to cook & drive in search of lip-smacking street food. Follow him on Instagram at BoredBelly.