Digital Signage in Point of Sales
Need some tips on digital signage in point of sales?
Because 70% of buying decisions are made at Point of Sales, there’s a need for compelling POS ads to help influence purchasing behavior. Point-of-Sales (POS) advertising has proven to be an effective method to capture customers’ attention right where they buy. However, traditional POS displays such as display stands, posters, and shelf edging have shown to have little effect.
For this reason, POS advertising has become more dependent on high-definition images that are professionally captured and used in a way to compel consumers to buy on the spot. Eventually, these images evolved into more interactive imagery and videos. And soon, digital signages popped up to take over traditional POS displays. Digital signage in Point of sales is a visual communication tool that has the power to engage audiences in POS. They are increasingly taking the place of traditional billboards after proving to be more effective at communicating brand messages and attracting consumer attention.
These digital displays use technologies like LED and LDC to display images, web pages, video, and even menus. You’ll see these electronic displays showing advertising in private and public areas such as shopping malls, small shops, restaurants, hospitals, and even colleges. They can be found both indoors and outdoors.
While digital signage has the power to increase “dwell time” in store premises and influence customer behavior, studies have shown the effectiveness of Point-of-Sale digital signage advertising. Beyond people noticing them, they spend time to engage because their dynamic content is attractive and hard to ignore. And when digital signage influences people at POS, they’re more likely to purchase, increasing your store’s revenues. Here are some tips on digital signage in Point of Sales:
Visibility
There are many forms of POS displays; however, only digital signage is the one that attracts the most attention. A brightly colored animation is obviously more eye-catching than a static image. So instead of customers ignoring your display, they stop to consume the content on digital signage.
Brand Building
Digital signage can help you build brand identity. With digital signage software, the screen and advertising are all about you. There’s no competition; just your graphics and brand on a screen that itself has no brand.
Target the People at the Right Time and Place
Digital signage means targeted communication. You are reaching your target audience at the exact moment where it matters most.
Promote Different Products
Digital signage systems used at POS means having the ability to showcase your products in a way that is striking and impactful. When people see your other offerings, their interest is piqued. It’s also a great way to educate your target audience on how to use your products. In retail, it can show customers outfit combinations. In-store, they may have seen a nice scarf and dress separately; on digital signage; they may discover how those two items go well together.
While traditional POS displays still exist today, digital signage has proven to dominate when it comes to building brand awareness and compelling customers to make on-the-spot purchasing decisions like Dialogfeed.
