• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • Log in
  • Free Trial
NextPrevious

4 tips on Digital Signage in Point of Sales

By Frédéric Escarieu | Blog, Display, Social wall, Tools | Comments are Closed | 27 April, 2018 | 0
Share
Tweet

Digital Signage in Point of Sales

Need some tips on digital signage in point of sales?

Because 70% of buying decisions are made at Point of Sales, there’s a need for compelling POS ads to help influence purchasing behavior. Point-of-Sales (POS) advertising has proven to be an effective method to capture customers’ attention right where they buy. However, traditional POS displays such as display stands, posters, and shelf edging have shown to have little effect.

For this reason, POS advertising has become more dependent on high-definition images that are professionally captured and used in a way to compel consumers to buy on the spot. Eventually, these images evolved into more interactive imagery and videos. And soon, digital signages popped up to take over traditional POS displays. Digital signage in Point of sales is a visual communication tool that has the power to engage audiences in POS. They are increasingly taking the place of traditional billboards after proving to be more effective at communicating brand messages and attracting consumer attention.

These digital displays use technologies like LED and LDC to display images, web pages, video, and even menus. You’ll see these electronic displays showing advertising in private and public areas such as shopping malls, small shops, restaurants, hospitals, and even colleges. They can be found both indoors and outdoors.

While digital signage has the power to increase “dwell time” in store premises and influence customer behavior, studies have shown the effectiveness of Point-of-Sale digital signage advertising. Beyond people noticing them, they spend time to engage because their dynamic content is attractive and hard to ignore. And when digital signage influences people at POS, they’re more likely to purchase, increasing your store’s revenues. Here are some tips on digital signage in Point of Sales:

Visibility

There are many forms of POS displays; however, only digital signage is the one that attracts the most attention. A brightly colored animation is obviously more eye-catching than a static image. So instead of customers ignoring your display, they stop to consume the content on digital signage.

Brand Building

Digital signage can help you build brand identity. With digital signage software, the screen and advertising are all about you. There’s no competition; just your graphics and brand on a screen that itself has no brand.

Target the People at the Right Time and Place

Digital signage means targeted communication. You are reaching your target audience at the exact moment where it matters most.

Promote Different Products

Digital signage systems used at POS means having the ability to showcase your products in a way that is striking and impactful. When people see your other offerings, their interest is piqued. It’s also a great way to educate your target audience on how to use your products. In retail, it can show customers outfit combinations. In-store, they may have seen a nice scarf and dress separately; on digital signage; they may discover how those two items go well together.

While traditional POS displays still exist today, digital signage has proven to dominate when it comes to building brand awareness and compelling customers to make on-the-spot purchasing decisions like Dialogfeed.

 

 

 

 

Share
Tweet
No tags.

Frédéric Escarieu

More posts by Frédéric Escarieu

Related Post

  • Social commerce: this field needs a fresh start

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

    Share
    Tweet
    Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

  • The 5 brands’ diseases on social media

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    For many brands, the social media ‘strategy’ can be summed up to: a race to “Likes” and fans – with Facebook as central point. The results are up to their strategy: poor. After having metRead more

    Share
    Tweet
    For many brands, the social media 'strategy' can be summed up to: a race to "Likes" and fans - with Facebook as central point. The results are up to their strategy: poor. After having metRead more

  • Our recent improvement

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,… thanks to theRead more

    Share
    Tweet
    Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,... thanks to theRead more

  • Hashtags on Facebook – what does it mean ?

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags – this is already the case for many of us. This is a significantRead more

    Share
    Tweet
    (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags - this is already the case for many of us. This is a significantRead more

  • How to make your conversational campaign a success

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

    Share
    Tweet
    Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

  • What is the oldest marketing technique ?

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

    Share
    Tweet
    A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

  • Instagram social wall now on Dialogfeed !

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

    Share
    Tweet
    Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

  • Social media is now the first ranking criteria

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

    Share
    Tweet
    According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

NextPrevious

Latest posts

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas
  • Socialisez enfin votre site web grâce au Pink Friday !
  • Votre e-boutique click & collect sous 48h pour 1€ !
  • How socialfeed widget affects your website’s rank
  • C’est le mois du sapin ! Vendez les en ligne et en click & collect
  • 9 trends in digital marketing for this end of 2020
  • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
  • Social Analytics to Improve your Social Marketing
  • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

Tags

API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

Archives

  • May 2021 (1)
  • April 2021 (3)
  • February 2021 (1)
  • December 2020 (3)
  • November 2020 (4)
  • October 2020 (2)
  • September 2020 (3)
  • August 2020 (3)
  • July 2020 (4)
  • June 2020 (1)
  • March 2020 (2)
  • February 2020 (1)
  • January 2020 (1)
  • December 2019 (3)
  • November 2019 (3)
  • October 2019 (1)
  • September 2019 (3)
  • August 2019 (2)
  • July 2019 (3)
  • June 2019 (3)
  • May 2019 (1)
  • February 2019 (3)
  • January 2019 (1)
  • December 2018 (6)
  • November 2018 (2)
  • October 2018 (2)
  • September 2018 (1)
  • August 2018 (1)
  • May 2018 (1)
  • April 2018 (6)
  • March 2018 (7)
  • February 2018 (7)
  • January 2018 (6)
  • December 2017 (3)
  • November 2017 (1)
  • October 2017 (2)
  • September 2017 (2)
  • August 2017 (8)
  • July 2017 (2)
  • June 2017 (1)
  • May 2017 (4)
  • April 2017 (3)
  • March 2017 (5)
  • February 2017 (4)
  • January 2017 (5)
  • December 2016 (8)
  • November 2016 (4)
  • October 2016 (2)
  • September 2016 (3)
  • August 2016 (3)
  • July 2016 (4)
  • May 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (1)
  • January 2016 (3)
  • December 2015 (1)
  • November 2015 (1)
  • October 2015 (2)
  • September 2015 (1)
  • February 2015 (1)
  • January 2015 (2)
  • December 2014 (3)
  • November 2014 (6)
  • October 2014 (2)
  • September 2014 (1)
  • August 2014 (3)
  • July 2014 (2)
  • June 2014 (2)
  • April 2014 (1)
  • February 2014 (1)
  • January 2014 (1)
  • November 2013 (2)
  • October 2013 (2)
  • September 2013 (1)
  • August 2013 (1)
  • July 2013 (2)
  • June 2013 (1)
  • May 2013 (2)
  • April 2013 (1)

Use cases

  • For your Website
  • During Events
  • On Screen in your hall
  • Interactive campaign
  • For e-commerce
  • For internal communication
  • Publishing

Fonctionalités

  • Aggregate posts
  • Customize with Templates
  • Slider and Carousel
  • API for Developers

Blog

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas

A Propos

  • Our Purpose
  • API for developers
  • Tutorials
  • Partners
  • Covid19NewsWall
  • Contact
  • FAQ
  • Terms of Services
  • Privacy policy
Copyright 2022 Dialogfeed's team | All Rights Reserved
  • SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • English